#third-space

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Marketing
fromThe Drum
1 day ago

Understanding how to connect with fans in the 'third space'

Brands must earn a place in fan-led 'third space' communities like Discord and watch parties to gain intimacy and cultural influence.
Coffee
fromFortune
1 month ago

Starbucks CEO says the coffee chain won't lose its cash-strapped consumers because it's on its way to being a 'world-class customer service' company | Fortune

Starbucks will prioritize craft, quality, personalized service, handwritten touches, automation, and a pared-down menu to preserve sales amid economic uncertainty.
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