#ticket-packages

#ticket-packages

With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.

The reason it's a hidden market is because there is excess demand given the price that is being charged. When the price of something scarce—concert tickets, Saturday night tables, theme park rides—is set far below what the market would naturally bear, the scarcity doesn't disappear. It just moves sideways, into queues, lotteries, intermediaries, and perks—into hiding, in other words.

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.

So another word about tickets. They did finally announce single-game tickets were going on sale, but only for games though June. It's not enough to keep season plans limited to those requiring fans to buy more tickets than they can use, feeding the secondary markets which the Mets also get a cut of, but "make-your-own-plan" fans like me who've reliably occupied seats for decades,

At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."

Since it premiered in 2009, OVO has been seen by over seven million people in more than 40 countries, and it's back in London with a reimagined set design, reinvented music and new acrobatic acts. The show features 60 acrobats in incredible costumes bringing flying butterflies, juggling ants, leaping crickets and contorting spiders to life against a backdrop of giant flowers and a 19-metre climbing wall. Expect to see acts across Chinese poles, trampoline walls, slackwires and more, all set to a pumping Brazilian-inspired soundtrack.

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.

"We found that in China, three out of four Gen Z said 'I'm not disconnected and actually if I was disconnected, I might as well have disappeared'. That's how important and real digital life is. This struck us is quite a profound insight, because our digital connection has basically been asynchronous, for the entirety of human existence so far. Suddenly we're hitting this point, which is now synchronous, so it's happening at the same speed as real life,"

"been talking"

February is when travel group chats start lighting up again. The holiday chaos has faded, the days are stretching a little longer, and suddenly everyone's itching for a change of scenery. Here's the thing: it's not too early to lock in spring break plansor even to get strategic about summer. In fact, this is when some of the best deals of the year drop. For example, cruise lines are deep into wave season, with serious savings on everything from sailings throughout the Caribbean.