#tiktok-resurgence

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#gen-z
Marketing
fromMiami Herald
4 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
4 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Psychology
fromBustle
6 hours ago

The Viral "Chair Theory" Will Help You Find Your People

Chair theory helps identify where you belong socially by recognizing who invites you to their table and who does not.
Silicon Valley food
fromwww.businessinsider.com
1 day ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
#ai
Artificial intelligence
fromwww.npr.org
6 days ago

Building AI bots becomes the latest viral craze in China

OpenClaw AI bots, known as little lobsters, are gaining popularity in China for their ability to perform tasks like managing schedules and answering emails.
Artificial intelligence
fromwww.npr.org
6 days ago

Building AI bots becomes the latest viral craze in China

OpenClaw AI bots, known as little lobsters, are gaining popularity in China for their ability to perform tasks like managing schedules and answering emails.
fromEngadget
8 hours ago

Majority of Australian kids are still on banned social media platforms, study finds

These results raise major questions about the effectiveness of Australia's social media ban and show it would be a high stakes gamble for the UK to follow suit now.
Public health
#influencer-marketing
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Media industry
fromThe Verge
10 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Law
fromDigiday
20 hours ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
Marketing tech
fromQuartz
11 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Digital life
fromWIRED
1 day ago

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

Excessive screen time raises health concerns, yet some individuals, like Morgan Dreiss, embrace it as a normal part of their lives.
#social-media
fromForbes
6 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Film
fromKotaku
2 days ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
#tiktok
Games
fromTechCrunch
1 week ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Film
fromVariety
1 week ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Privacy technologies
fromEngadget
4 days ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
fromInc
5 hours ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

"A lot of you don't know what being here with a brand takes. Sorry, I'm not political," comedian Chris Burns deadpanned to his more than 443,000 followers on Instagram. "Yeah, I posted about boycotting Starbucks, but that was like two months ago."
Silicon Valley food
Marketing
fromForbes
6 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Media industry
fromUSA TODAY
16 hours ago

Democrats won't win elections from the For You page | Opinion

Democratic candidates must enhance their social media strategies and focus on effective messaging to compete with Republicans.
Marketing
fromInc
2 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Social media marketing
fromTechCrunch
4 days ago

Instagram expands its movie inspired content restriction for teens internationally | TechCrunch

Instagram is implementing stricter content restrictions for teen accounts globally, focusing on reducing exposure to harmful themes.
Social media marketing
fromPR Daily
4 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Music production
fromwww.socialmediatoday.com
1 month ago

TikTok introduces full-song Apple Music streams to app

TikTok now allows Apple Music users to play full songs in-app instead of 30-second previews, enhancing music discovery and engagement while supporting artist payments.
Tech industry
fromBusiness Insider
1 month ago

TikTok's global marketing head is leaving

Sofia Hernandez, TikTok's global head of marketing and commercial partnerships, is departing after nearly six years, with Isobel Sita-Lumsden replacing her.
fromTechCrunch
1 week ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Privacy technologies
fromEngadget
1 month ago

TikTok won't add end-to-end encryption to DMs

TikTok will not implement end-to-end encryption for direct messages, citing safety concerns and the need for law enforcement access to monitor harmful behavior.
Digital life
fromUSA TODAY
1 month ago

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.
Digital life
fromAxios
1 month ago

Clean your feed: Dodge TikTok's powerful algorithm

TikTok's algorithm learns from viewing behavior rather than explicit likes, and users can reduce its influence by using the Following feed, actively flagging unwanted content, and searching for desired videos.
fromTechCrunch
2 months ago

What you should know about the owners of US TikTok | TechCrunch

ByteDance, TikTok's Chinese parent company, recently established a separate American entity to run the app's U.S. operations. This restructuring aims to separate U.S. TikTok from its Chinese parent, addressing concerns about data privacy and foreign control. The move came after years of pressure from lawmakers, who feared the Chinese government's potential access to Americans' data. In 2024, Congress enacted a law, mandating that TikTok's U.S. operations be separated from ByteDance.
Venture
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
Startup companies
fromTechCrunch
2 months ago

TikTok-like microdramas are going to make billions this year, even though they kind of suck | TechCrunch

Short-form microdrama apps are generating billions in consumer spending and rapidly expanding in the U.S., driven by in-app purchases, ads, and investor funding.
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
US politics
fromFast Company
2 months ago

TikTok seals deal forming new joint American venture with major investors

TikTok formed a U.S. joint venture with Oracle, Silver Lake and MGX implementing security safeguards to avoid a potential nationwide ban.
fromBustle
2 months ago

On TikTok, People Love Weekly "Friend Dates"

All the swiping, chatting, and meeting up on Thursday nights - even when you're super tired or not in the mood to go out. Now imagine putting that same effort into seeing your friends. On TikTok, people are talking about the importance of friendship and how easy it is to deprioritize your besties. While you might love your friends, it's not uncommon to go weeks, and sometimes even months, without seeing them.
Relationships
Digital life
fromFortune
1 month ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
fromwww.theguardian.com
2 months ago

Why TikTok's first week of American ownership was a disaster

A little more than one week ago, TikTok stepped on to US shores as a naturalized citizen. Ever since, the video app has been fighting for its life. TikTok's calamitous emigration began on 22 January when its Chinese parent company, ByteDance, finalized a deal to sell the app to a group of US investors, among them the business software giant Oracle.
US politics
fromTechCrunch
2 months ago

TikTok alternative Skylight soars to 380K+ users after TikTok U.S. deal finalized | TechCrunch

This surge was likely triggered by concerns over TikTok's change in ownership and its unfortunately timed technical glitches. TikTok had announced on January 22 the establishment of the TikTok USDS Joint Venture LLC, designed to comply with Trump's executive order requiring the company's U.S. operations be sold to a group of American investors. TikTok's Chinese parent ByteDance will now own less than 20% of the new entity.
Startup companies
Marketing tech
fromSocial Media Today
2 months ago

TikTok Launches New Ad Options for Streaming Providers

Personalized Streaming and New Title Launch Ads convert viewers into subscribers while platforms spotlight festivals and films frontload action and repeat plot beats.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
Online marketing
fromMarTech
2 months ago

What TikTok gets right about attention and what email overlooks | MarTech

Email marketing remains highly effective and profitable but often uses outdated, linear designs that don't match modern attention behaviors shaped by short-form social media.
Social media marketing
fromSlate Magazine
1 month ago

Why So Many Americans Online Suddenly Want to Become Chinese

Chinamaxxing, a social media trend where Americans adopt Chinese practices, perpetuates harmful stereotypes by framing Chinese culture as exotic and inferior while reflecting broader anxieties about American economic decline.
Social media marketing
fromThedrum
1 month ago

Four Ways Influencer Marketing on TikTok Will Evolve in 2023

Creator-led TikTok campaigns surged 300% year-over-year in 2022, with brands increasingly centering creators in marketing strategies rather than treating them as secondary promotional tools.
Social media marketing
fromThedrum
1 month ago

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.
Marketing tech
fromEMARKETER
2 months ago

TikTok advertisers are rapidly shifting to automated campaigns

42% of US TikTok performance ad campaigns use Tinuiti's Smart+ automated solution, up from 9% at the start of 2025.
Marketing
fromMashable India
2 months ago

TikTok says the era of 'delulu' is over. It's time to lock in to reality.

Social media trends are shifting from fantasy and escapism to realism, routine, discipline, and shared accountability, valuing progress, consistency, and imperfect joy.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromTechCrunch
2 months ago

TikTok says it's still working to recover its U.S. infrastructure | TechCrunch

We've made significant progress in recovering our U.S. infrastructure with our U.S. data center partner. However, the U.S. user experience may still have some technical issues, including when posting new content. We're committed to bringing TikTok back to its full capacity as soon as possible. We'll continue to provide updates. Thanks for your patience.
Tech industry
#tiktok-algorithm
Social media marketing
fromParle Mag
2 months ago

Why Short-Form Content Is Changing the Entertainment Industry

Short-form video dominates discovery, launches careers, and reshapes entertainment consumption toward rapid, mobile, easily shared, and constantly refreshed content.
Social media marketing
fromeuronews
2 months ago

What Is Upscrolled? The social media platform rivalling TikTok

Upscrolled is a rapidly growing social media app offering Instagram- and X-like features, claiming user data control and surging downloads amid TikTok ownership concerns.
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