Back when Rousey was the biggest star in the MMA, she achieved that stardom -- and the lucrative earnings that came with it -- by being the most dominant fighter in the sport, man or woman. In 2011, the same year that CEO Dana White said women would "never" fight in the UFC, "Rowdy Ronda" made her pro debut and launched a run of 12 consecutive finishes, all but one in the first round.