#unconventional-pitch-strategy
#unconventional-pitch-strategy

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

fromFairbanks Daily News-Miner

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

fromMiami Herald

more#artificial-intelligence

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

fromMarTech

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.

Startup companies

4 hours ago

Entrepreneurship was never easy, but it doesn't need to be relentless

Entrepreneurs face overwhelming mental loads and financial pressures, impacting their ability to innovate and grow their businesses.

#marketing

Online Community Development

Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

Online Community Development

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

"It seems to be something we can't avoid"

The creative industry faces challenges for juniors due to budget cuts and AI replacing entry-level roles, threatening the future talent pipeline.

fromInman

3 hours ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.

Board games

fromBoard Game Quest

Crowdfunding Campaigns of the Week - 4/13/26

A variety of crowdfunding campaigns for board games are presented, including cooperative adventures and strategy games.

fromFood & Beverage Magazine

fromThe Verge

17 minutes ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.

Online marketing

14 hours ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.

fromwww.theguardian.com

8 hours ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.

Podcast

Bootstrapping

I grew up in a family of entrepreneurs. Here's what I had to unlearn to build a $1 billion business | Fortune

Family-business instincts can hinder global growth despite their strengths in resilience and financial discipline.

Artificial intelligence

fromMedium

Online Community Development

Stop Building for the Demo. Start Building for the Decision

The Sprint Trap is the illusion that AI speed is the goal, leading to failed enterprise AI initiatives.

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

E-Commerce

fromLondon Business News | Londonlovesbusiness.com

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.

Fundraising

Why the best fundraising may come from an existing investor - London Business News | Londonlovesbusiness.com

Existing managers are prioritized for capital commitments over new ones due to established trust and familiarity.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Typography

fromPR Daily

4 reasons your writing accidentally sounds AI-generated (and how to fix it) - PR Daily

AI-generated content is losing favor, prompting brands to label their content as human-generated to maintain trust and authenticity.

Remote teams

3 Principles to Help Your Business Thrive in the AI Era

Predictability is less common in business today; small firms are better positioned for flexibility and rapid adaptation to change.

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.

Careers

Why Most Companies Get Innovation Completely Wrong

Real innovation stems from those closest to the work, not from executives or consultants.

Real estate

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.

Careers

Why Most Companies Get Innovation Completely Wrong

Real innovation stems from those closest to the work, not from executives or consultants.

more#innovation

This AI Startup Gives Customers Spoons Instead of Swag. It's a Marketing Lesson Any Founder Can Steal

Denton's first rule: "Make it different, but relevant." The more unusual your swag is, the more likely people will remember it, want it, and share it online.

Graphic design

Web design

fromMajic 102.3

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

Startup companies

4 hours ago

Entry-level hiring is broken. These companies are completely reimagining it

Palantir launched a Meritocracy Fellowship to recruit young talent, emphasizing aptitude over experience and providing intensive training and mentorship.

Independent films

fromIndieWire

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.

fromModern Retail

10 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromMedium

Most products don't need tone of voice - they need a point

Focus on practical content that aids user tasks rather than on tone or personality.

10 hours ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

fromWE AND THE COLOR

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.

Online marketing

fromVerticalResponse

19 hours ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

fromWE AND THE COLOR

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.

more#ai-search

#influencer-marketing

21 hours ago

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

Deliverability

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.

21 hours ago

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

Deliverability

more#influencer-marketing

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.

fromwww.businessinsider.com

5 lessons from hypergrowth companies like Tesla and Lululemon

The fastest teams achieve growth by questioning, cutting, and simplifying processes rather than adding more requirements.

Artificial intelligence

6 mistakes job seekers should avoid when using AI for resumes, cover letters, and networking

Job seekers should use AI as a tool for enhancement, not as a replacement for personal input in their applications.

Why human capital is the ultimate moat in AI-first finance

In the high-stakes world of regulated AI, your model is only as good as the person who built it. We are betting on a human-first approach to technology.

Careers

35 minutes ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

fromwww.bbc.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

fromwww.bbc.com

fromwww.businessinsider.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

more#ai

Startup companies

5 experienced side hustlers share their breakthrough advice for finding success

Side hustles require careful research and testing; success comes from understanding what works and focusing on sustainable ideas.

#social-media

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromBuffer: All-you-need social media toolkit for small businesses

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromBuffer: All-you-need social media toolkit for small businesses

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.

Media industry

OpenAI's TBPN deal shows how talent, media, and influence are collapsing into one | Fortune

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

OpenAI's TBPN deal shows how talent, media, and influence are collapsing into one | Fortune

OpenAI's acquisition of TBPN reflects a shift in valuing integrated media, talent, and distribution as interconnected assets.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

more#openai

Artificial intelligence

Meet 'trendslop,' the new, AI-fueled scourge of workplace consultants everywhere | Fortune

Consultants and AI provide dubious guidance, often creating an illusion of value while failing to address underlying issues in organizations.

fromMarTech

What happens when sales drives your content | MarTech

Editorial teams can significantly influence content and marketing strategies, sometimes leading to a lack of cohesive content planning.

Growth Hacks Are Fading. Here's the Smarter Path to Success.

Brand discipline is essential for trust and growth in today's crowded markets, replacing aggressive growth hacks and urgency-driven tactics.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

fromModern Retail

10 hours ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.

fromAcast

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

Free Your Mind to Create While AI Streamlines the Rest

Agencies must let go of outdated operational layers to maintain competitive advantage and embrace AI's role in streamlining processes.

22 hours ago

Small Business Owners Can Make Holiday Sales Jingle with These Six Out-of-Home (OOH) Ad Innovations

Out of Home advertising innovations can significantly help small businesses drive sales during the challenging holiday retail environment.

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

fromAdweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

How to Turn Connections Into Strategic Partnerships That Scale

Strategic alliances require intention, genuine curiosity, and respect to evolve from casual connections into high-impact partnerships.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

fromAxios

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

2 weeks ago

Your Brand Story Works Because of You. And That May Be Your Biggest Problem.

Founders must enable team members to tell the brand's story with passion to scale and grow the company effectively.

fromGeeky Gadgets

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

#ai-in-advertising

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

fromAdExchanger

Marketing tech

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

fromAdExchanger

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

more#ai-in-advertising

#public-relations

Marketing

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

more#public-relations

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

fromHubspot

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

fromThe Hollywood Reporter

CAA Wants to Bring More Marketers to Hollywood's Creative Table

CAA is integrating brand marketers into the creative process of original IP series to enhance storytelling and audience connection.

3 weeks ago

The Great Sales Secret Of Truly Persuasive Content

The volume of content produced today does not equate to its persuasive power.

fromExchangewire

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

fromAdweek

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.

Marketing

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

Design

fromItsnicethat

POV: What worked last time is the enemy of what works next

Evidence-driven demands and institutional risk aversion steadily suppress creative experimentation, replacing play with safety and making genuinely new ideas harder to justify.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

Miscellaneous

To sell your ideas, you need to master these 3 types of power

Mastering hard, soft, and network power is necessary to translate good ideas into real-world impact by mobilizing people and changing systems.

2 weeks ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

2 weeks ago

Why Being Good, Fast and Cheap Is the Most Radical Thing a Brand Can Do | Muse by Clios

Brands must earn attention by creating engaging content rather than relying on loud, manipulative advertising tactics.

1 month ago

31 Creative and Low-Cost Ways to Get Your Brand Noticed

Entrepreneurs can attract brand attention through creative, low-cost methods including data sharing, media mentions, and visual storytelling without requiring expensive marketing campaigns.

Creativity 2.0: advertising's secret symbiosis

Combining creativity and data delivers superior advertising results compared with prioritizing one approach over the other.

#agency-pitching

Marketing

The pitch process is broken. Brands should know the value of ideas

fromwww.thedrum.com

Marketing

The pitch process is broken. Brands should know the value of ideas

Marketing

The pitch process is broken. Brands should know the value of ideas

fromwww.thedrum.com

Marketing

The pitch process is broken. Brands should know the value of ideas

This new ad agency has a secret advantage, and it's not what you think

Ability Machine is an ad agency staffed and designed for adults with intellectual disabilities, providing professional creative tools, sensory accommodations, and paid client work.