#uproxx

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SF LGBT
fromWIRED
9 hours ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
#youtube
Media industry
fromAdExchanger
14 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromAdExchanger
14 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
fromVulture
1 hour ago

The 9 Best Movies and TV Shows to Watch This Weekend

The second season appears to go in a The White Lotus-esque direction with Oscar Isaac and Carey Mulligan as a couple whose fight is witnessed by two country-club employees.
Film
fromPitchfork
5 hours ago

12 Albums Out This Week You Should Listen to Now

Jessie Ware's Superbloom sounds like the sonic embodiment of a city street exploding with magnolia and cherry blooms as the air warms in spring. There's the love-drunk disco pop the singer perfected on her 2020 breakout album, the sumptuous proto-house recalling Paradise Garage, and the floral, cinematic soundscapes of '70s funk.
Music
fromGamesBeat
6 hours ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Independent films
fromEngadget
4 hours ago

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.
fromTechCrunch
2 hours ago

Gigs turns your concert history into a personal live music archive | TechCrunch

Gigs allows users to import concert details from various sources, utilizing Apple's Foundation Models to extract dates, venues, and lineups, creating a comprehensive concert archive.
Apple
#streaming
Television
fromForbes
2 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Television
fromwww.businessinsider.com
2 weeks ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Music production
fromSPIN
6 hours ago

Sean Solomon's Busy, Messed-Up World - SPIN

Sean Solomon's solo debut blends whimsical animation with disillusioned songwriting, showcasing a clean folk sound influenced by indie music of the 2000s.
#creator-economy
Growth hacking
fromHubspot
6 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromAxios
4 weeks ago

Uproxx joins push to pitch creator TV

Artists drive the creator economy as super creators with massive fan communities, and creator-led content now competes directly with traditional television for viewership and advertising dollars.
Growth hacking
fromHubspot
6 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromAxios
4 weeks ago

Uproxx joins push to pitch creator TV

Artists drive the creator economy as super creators with massive fan communities, and creator-led content now competes directly with traditional television for viewership and advertising dollars.
#social-media
fromEngadget
2 days ago
Mental health

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Media industry
fromTechCrunch
6 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Digital life
fromwww.businessinsider.com
2 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromPsychology Today
1 day ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Mental health
fromEngadget
2 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Media industry
fromTechCrunch
6 hours ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Digital life
fromwww.businessinsider.com
2 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromPsychology Today
1 day ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
#ai
Artificial intelligence
fromFast Company
2 days ago

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

AI's reliability is questioned as viral videos expose its frequent mistakes, leading to growing anti-AI sentiment among Gen Z.
Artificial intelligence
fromDigiday
2 days ago

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.
Artificial intelligence
fromFast Company
2 days ago

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

AI's reliability is questioned as viral videos expose its frequent mistakes, leading to growing anti-AI sentiment among Gen Z.
Artificial intelligence
fromDigiday
2 days ago

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.
fromBlavity News & Entertainment
23 hours ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
#spotify
Exercise
fromBustle
22 hours ago

"Pinky Time" Is The Wellness Hack You Can Do From The Couch

A viral pinky exercise on TikTok claims to promote brain health and slow cognitive decline.
Business
from24/7 Wall St.
1 day ago

Snap Was Always A Terrible Company

Snap laid off 1,000 employees and cut job openings to reduce costs by $500 million, but struggles with revenue growth and market position.
fromVulture
1 day ago

Everything Charli XCX Is Bored of Right Now

I think the dance floor is dead, so now we're making rock music. If I'd made another album that felt more dance-leaning, it would have felt really hard, really sad.
London music
Relationships
fromwww.theguardian.com
1 day ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
#bluesky
Online marketing
fromInc
1 day ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
#gaming
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
2 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Podcast
fromRAIN News
4 days ago

Steve Goldstein: The Attention Economy Comes for Podcasting

Focusing on engagement and retention is more meaningful than merely chasing download numbers in podcasting.
Arts
fromwww.businessinsider.com
1 day ago

These Gen Z artists cracked the code to getting a stable paycheck: snail mail clubs

Trinity Shiroma's snail mail art club offers monthly prints and interactive elements, attracting 2,400 subscribers and generating $16,000 monthly income.
Silicon Valley
fromComputerWeekly.com
2 days ago

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.
Liverpool FC
fromDefector
3 days ago

Chappell Roan And Jorginho Are No Longer Beefing | Defector

Jorginho has declared the beef with Chappell Roan finished, citing new information and a misunderstanding regarding a security incident involving his daughter.
World news
fromwww.theguardian.com
2 days ago

Viral victory: Iran is beating the land of tech bros in the social media wars

Iran excels in social media engagement, using humor and creativity to challenge the West despite domestic internet restrictions.
Left-wing politics
fromWIRED
3 days ago

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.
#coachella
Silicon Valley food
fromInc
4 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
5 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Media industry
fromForbes
6 days ago

The Real Coachella Is Happening On Creator Streams

Creators are reshaping the Coachella experience and driving its global reach, significantly impacting brand engagement and media value.
Silicon Valley food
fromInc
4 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
5 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Media industry
fromForbes
6 days ago

The Real Coachella Is Happening On Creator Streams

Creators are reshaping the Coachella experience and driving its global reach, significantly impacting brand engagement and media value.
Marketing
fromDigiday
15 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
#new-music
Music production
fromPitchfork
1 week ago

10 Albums Out This Week You Should Listen to Now

New music releases include albums from My New Band Believe, upsammy, and Valentina Magaletti, showcasing diverse styles and innovative sounds.
Music production
fromPitchfork
1 week ago

10 Albums Out This Week You Should Listen to Now

New music releases include albums from My New Band Believe, upsammy, and Valentina Magaletti, showcasing diverse styles and innovative sounds.
#geese
fromFast Company
1 day ago
Marketing

Is organic music discovery dead? Geese 'psyop' debate leaves artists frustrated by growing barrier to entry

Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Marketing
fromFast Company
1 day ago

Is organic music discovery dead? Geese 'psyop' debate leaves artists frustrated by growing barrier to entry

Geese's rapid rise to fame is attributed to strategic digital marketing efforts, raising questions about authenticity in the music industry.
Marketing tech
fromTheWrap
1 day ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
fromTechCrunch
2 days ago

HBO Max comes to India via exclusive JioHotstar deal | TechCrunch

HBO Max will be available to JioHotstar subscribers as an add-on starting at ₹49 (about $0.50) per month, featuring content from HBO, Max Originals, Warner Bros. Pictures, Warner Bros. Television, and DC Studios.
Television
fromwww.theguardian.com
4 days ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
Media industry
fromAV Club
2 hours ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Marketing
fromRAIN News
2 days ago

Spotify's "Wrapped" Branding Influence ... Wrapped

Annual 'Wrapped' branding has inspired various companies to summarize user engagement and performance in a personalized format.
Social media marketing
fromDigiday
2 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
fromPitchfork
2 days ago

The 31 Best Albums of 2026 So Far

We're highlighting some of 2026's most outstanding albums to date by rounding up the ones that have earned high scores and Best New Music designations with a quick list of RIYLs.
Music production
Digital life
fromFortune
2 days ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Television
fromVulture
3 days ago

Netflix's Pop Culture Jeopardy! Will Be a Daily Affair

Pop Culture Jeopardy! is moving to Netflix and will release new episodes daily for its second season starting May 11.
Marketing tech
fromThe Hollywood Reporter
3 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#mrbeast
fromObserver
5 hours ago
Media industry

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

fromDigiday
3 days ago
Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

Media industry
fromObserver
5 hours ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Media industry
fromDigiday
3 days ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Podcast
fromRAIN News
1 week ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
Marketing
fromHer Campus
1 day ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
#music
Music
fromBrooklynVegan
3 days ago

17 New Songs Out Today

Afghan Whigs, MUNA, Nation of Language, and Fire-Toolz have released new music and videos, showcasing diverse themes and styles.
Music production
fromPitchfork
4 days ago

Kelela, Kurt Vile, Olof Dreijer, and More: This Week's Pitchfork Selects Playlist

Pitchfork Selects playlist showcases favorite new music from staff, featuring various artists and tracks each week.
Music
fromBrooklynVegan
3 days ago

17 New Songs Out Today

Afghan Whigs, MUNA, Nation of Language, and Fire-Toolz have released new music and videos, showcasing diverse themes and styles.
Music production
fromPitchfork
4 days ago

Kelela, Kurt Vile, Olof Dreijer, and More: This Week's Pitchfork Selects Playlist

Pitchfork Selects playlist showcases favorite new music from staff, featuring various artists and tracks each week.
Marketing tech
fromThedrum
3 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#justin-bieber
Music production
fromThe Verge
3 days ago

Justin Bieber's YouTube Coachella set had nothing to do with who owns his music

Justin Bieber performed snippets of his older songs from YouTube during his Coachella set, contrary to speculation about his catalog sale affecting performance rights.
Music production
fromThe Verge
3 days ago

Justin Bieber's YouTube Coachella set had nothing to do with who owns his music

Justin Bieber performed snippets of his older songs from YouTube during his Coachella set, contrary to speculation about his catalog sale affecting performance rights.
Media industry
fromFast Company
1 hour ago

Blatantly fake news about college sports spreads like wildfire in the absence of player payday details

The transfer portal has sparked chaos in college basketball, leading to misinformation and confusion about player transfers and NIL deals.
Marketing
fromPR Daily
1 day ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
Social media marketing
fromMail Online
3 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Marketing tech
fromThedrum
3 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#tiktok
Film
fromVariety
2 weeks ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Social media marketing
fromDigiday
1 day ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromMashable
2 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Film
fromVariety
2 weeks ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Social media marketing
fromDigiday
1 day ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromMashable
2 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Media industry
fromwww.mediaite.com
1 day ago

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.
Media industry
fromDeadline
2 days ago

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

ShowUp Studios aims to produce Gen Z-focused content for YouTube and TikTok, with a goal of over 4,500 episodes in five years.
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromForbes
4 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Social media marketing
fromComplex
2 days ago

Social Media Star Ruby Reid Reveals She's Been Running Her Instagram on AI

Ruby Reid utilizes AI tools to optimize her social media management, allowing her to compete effectively in the influencer market.
Media industry
fromThe Verge
4 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
fromThedrum
3 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Social media marketing
fromInman
4 days ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Media industry
fromThe Hollywood Reporter
1 week ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
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