#ux-research

#ux-research

Behind every seamless user interface, stylish wearable, or smart home device you love is a carefully crafted product design process-built through iteration, research, and hours of fine-tuning by product designers obsessing over every detail, right down to the last pixel. But, too often, teams jump from idea to execution, skipping the critical groundwork. The result? Products that look good on paper but fall flat in the real world.

In the UX world, we are often the ones who have to present the 'truth' - the truth about the real needs and behavior of users.

The beauty of card sorting is that it puts real users in control—they organize your content into categories that make sense to them, not just to your internal team.

Synthetic users have emerged as a prominent tool in UX research, allowing companies to simulate user behaviors and test designs without traditional human involvement.