The dawn of the artificial intelligence (AI) era for creative agencies is upon us and it will represent a massive sea change in how work is produced forever. Agencies will all soon be using readily available and easy-to-adopt smart-copy generation tools like Jasper for content creation, hyper-charging SEO results with Surfer and making royalty-free music for campaigns with platforms like Boomy.
In less than three years, Midjourney's ARR went from zero to $200 million. In 20 months, ElevenLabs, a voice AI startup, saw its ARR soar from zero to near $100 million. In three months, vibe coding darling Lovable went from zero to $17 million in ARR, this summer hitting $100 million in ARR. In its first six months, Decagon hit "seven figures" in ARR, the company reported.
"It's such a critical part of the internet," Sinha, a partner at Point72 Ventures, said regarding the creator economy's enduring significance. He noted that initial hype might have subsided but remains confident in its importance.