#video-formats

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#advertising
fromExchangewire
6 hours ago
Marketing tech

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
fromAdExchanger
5 days ago
Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromExchangewire
6 hours ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing
fromAdExchanger
5 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
#youtube
fromTechCrunch
4 hours ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Online marketing
fromThe Cool Down
2 days ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Television
fromTechCrunch
6 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Social media marketing
fromTechCrunch
4 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Online marketing
fromThe Cool Down
2 days ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Television
fromTechCrunch
6 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
#streaming-ads
fromPCMAG
2 hours ago
Online marketing

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

fromBGR
1 month ago
Television

Why TV Streaming Ads Are So Loud (And What You Can Do About It) - BGR

Online marketing
fromPCMAG
2 hours ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
fromBGR
1 month ago
Television

Why TV Streaming Ads Are So Loud (And What You Can Do About It) - BGR

Marketing
fromThedrum
19 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
#spotify
Podcast
fromRAIN News
4 days ago

Spotify enables a pure audio experience with new video-off setting

Spotify introduces toggles to disable video features, returning focus to audio experiences.
Podcast
fromEngadget
5 days ago

Spotify now lets you turn off all video

Spotify introduces universal video toggles, allowing users to disable video features for a more streamlined music experience.
Podcast
fromRAIN News
4 days ago

Spotify enables a pure audio experience with new video-off setting

Spotify introduces toggles to disable video features, returning focus to audio experiences.
Podcast
fromEngadget
5 days ago

Spotify now lets you turn off all video

Spotify introduces universal video toggles, allowing users to disable video features for a more streamlined music experience.
fromExchangewire
4 days ago

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.
Media industry
#youtube-premium
fromZDNET
2 weeks ago
Digital life

YouTube is the only streaming service I pay to skip ads - here's why

Games
fromKotaku
4 days ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Digital life
fromZDNET
2 weeks ago

YouTube is the only streaming service I pay to skip ads - here's why

YouTube Premium offers ad-free viewing, offline access, and enhanced features for a monthly fee.
Television
fromCBR
4 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
#lazy-loading
Web design
fromGSMArena.com
1 week ago

Google Chrome will get lazy loading for video and audio elements

Lazy loading will soon include video and audio elements in Chrome 148, enhancing user experience by deferring loading of heavier content.
Web design
fromGSMArena.com
1 week ago

Google Chrome will get lazy loading for video and audio elements

Lazy loading will soon include video and audio elements in Chrome 148, enhancing user experience by deferring loading of heavier content.
#netflix
Media industry
from24/7 Wall St.
4 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Media industry
from24/7 Wall St.
4 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Marketing tech
fromAdExchanger
8 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Graphic design
fromBusiness Matters
3 weeks ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
fromEMARKETER
5 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromExchangewire
5 days ago

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.
Marketing tech
fromAdExchanger
5 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Marketing tech
fromMarketing Dive
2 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Media industry
fromExchangewire
4 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Marketing tech
fromExchangewire
2 weeks ago

30% of Open-Web Video Players Shrink After Page Load, Finds Picnic

Nearly 1 in 3 open-web video players change size after loading, impacting how video impressions are classified and valued.
Marketing tech
fromAdExchanger
3 weeks ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
Television
fromEngadget
1 month ago

You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon rebrands its ad-free Prime Video tier to Ultra at $5/month, removing 4K streaming from the standard tier and requiring the paid upgrade for UHD content.
Media industry
fromDigital Trends
1 month ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
Television
fromKotaku
1 month ago

Amazon Prime Removing 4K Streaming Access, Locking Behind It New Extra Paywall

Amazon Prime is removing 4K streaming from standard Prime membership and requiring a new $5/month Ultra tier to access it, further reducing the value of the base Prime subscription.
fromTelecompetitor
2 months ago

Survey: Is the streaming infrastructure ready for some football?

Content delivery network provider Netskrt's "State of the ISP Survey" found that live sporting events are the global infrastructure's most daunting streaming challenge and that the biggest worry is traffic generated by American football. The long-term study - conducted between May and August 2025 - includes input from 55 global internet service providers (ISPs). Almost eight in ten survey respondents (78%) said sports cause them the most concern related to streaming reliability. Of these, 70% pointed to American football as the most challenging sport to deliver. International football (soccer) is quickly approaching similar levels.
Soccer (FIFA)
Marketing tech
fromAdExchanger
4 weeks ago

Why ads.txt Needs To Evolve For Connected TV | AdExchanger

CTV supply chain trust requires transparency and accurate representation of complex monetization arrangements, not elimination of complexity through supply chain consolidation.
fromThe Verge
2 months ago

YouTube TV will launch custom multiview and channel packages 'soon'

YouTube TV is getting ready to launch two major updates that will allow you to watch multiple non-sports channels simultaneously, as well as choose from 10 new paid plans focused on a range of topics, including sports, entertainment, and news. In his annual letter to users, YouTube CEO Neal Mohan says both of these changes will arrive "soon." YouTube TV has been slowly expanding its multiview feature over the past few years.
Gadgets
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
fromTheregister
2 months ago

AWS will not protect users from media codec patent holders

In a February 2 notification sent to relevant customers, the cloud giant says it is updating its Service Terms to specify it does not have "defense or payment obligations for third-party patent claims against you related to use of these services for audio/video encoding, decoding, or transcoding." The services in question are AWS Elemental MediaLive, AWS Elemental MediaConvert, Amazon Interactive Video Service, Chime SDK, Amazon GameLift Streams, and Amazon Kinesis Video Services.
Tech industry
#youtube-advertising
Online marketing
fromGSMArena.com
1 month ago

YouTube on TV is getting unskippable ads

YouTube introduces unskippable 30-second ads on TVs globally, using AI to optimize ad formats and reach target audiences while promoting Premium subscriptions as an ad-free alternative.
Online marketing
fromGSMArena.com
1 month ago

YouTube on TV is getting unskippable ads

YouTube introduces unskippable 30-second ads on TVs globally, using AI to optimize ad formats and reach target audiences while promoting Premium subscriptions as an ad-free alternative.
Media industry
fromTheWrap
1 month ago

YouTube Is the World's Largest Media Company, MoffettNathanson Says

YouTube surpassed Disney as the world's largest media company with $62 billion in revenue, valued between $500-560 billion, positioned for growth through AI and streaming innovations.
Marketing tech
fromExchangewire
1 month ago

FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG

FreeWheel launches AI agent infrastructure with Model Context Protocol Server and Intelligence tools to automate streaming advertising workflows and optimize premium video transactions in real time.
Podcast
fromFast Company
1 month ago

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
#short-form-video
Media industry
fromExchangewire
1 month ago

FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

European streaming viewers prioritize content availability and value, with 83% satisfied overall, though ad-supported viewers find ads more intrusive than traditional TV watchers.
Television
fromThe Drum
2 months ago

The future of TV. Interactive, connected, and...ad free?

Television and video content are growing and evolving: connected TV and OTT expand reach, shifting advertising and consumption across all demographics.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
fromDigiday
2 months ago

WTF is liquid content?

Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader's signals and preferences.
Media industry
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Marketing tech
fromDigiday
2 months ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Media industry
fromObserver
2 months ago

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Social video viewing is expanding from phones into TVs and living rooms, blurring lines between social platforms and traditional television while boosting creator-driven content.
Television
fromAdExchanger
1 month ago

TV And Video Convergence Is 'Fair' At Best: Here's What 10 Execs Want Fixed In 2026 | AdExchanger

TV and video convergence is a transitional work-in-progress with siloed ad technology, evolving measurement, and need for standardized measurement, transparency, outcomes, and interoperability.
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Marketing tech
fromAdExchanger
2 months ago

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem | AdExchanger

Microsoft will stop free caching of Prebid video ad files on April 30, risking immediate video-ad delivery failures for Prebid and Google Ad Manager publishers.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
fromThedrum
2 months ago

To Compete With Walled Gardens, TV Must Become A Platform: 605's Levine

"Until maybe eight years ago, television in and of itself was a very clean and tidy well-lit marketplace. It was very clear and easy to understand this television universe. "What's happened is, with the rise of streaming, particularly through the pandemic, we're seeing streaming begin to rival and sometimes exceed linear viewership. "And that has created a massive amount of fragmentation for the television universe."
Television
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