Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger
Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger
Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger
VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected.
TV Measurement Returns To Earth | AdExchanger
TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.
Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger
Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it.
Why Does Nielsen Keep Suing Its Competition? | AdExchanger
Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.
Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger
Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger
Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger
VideoAmp laid off 20% of its staff amid a reorg.
The company's alt TV currency business has not been growing as quickly as expected.
TV Measurement Returns To Earth | AdExchanger
TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.
Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger
Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.
VideoAmp may face challenges due to the pending patent infringement case against it.
Why Does Nielsen Keep Suing Its Competition? | AdExchanger
Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.
Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies.