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Marketing tech
fromAdExchanger
7 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
fromAdExchanger
6 months ago
Marketing tech

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Marketing tech
fromAdExchanger
7 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
fromAdExchanger
6 months ago
Marketing tech

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
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