Social-media weather influencers sensationalize forecasts into certainty, contrasting cautious probabilistic professional meteorology and amplifying hype despite using the same public model data.
Social media weather influencers, including accredited meteorologists, are rapidly gaining large audiences as Americans increasingly rely on platforms for news and real-time weather updates.
Weather influencers are going viral. How much should we trust them?
Social media weather influencers offer fast, engaging storm coverage but vary widely in accuracy as platforms prioritize engagement over contextual, reliable information.