The Fête Nationale on July 14th in France celebrates the anniversary of the storming of the Bastille in 1789, marking the beginning of the French Revolution. Expect fireworks displays, traditional parades, and the popular bals de pompiers, where French firefighters host parties in their station houses.
Retailers can look forward to this year's Women's Euros tournament with excitement. The summer weather and prime-time matches, combined with England heading into the tournament as joint favourites will encourage consumers to get involved and part with their cash.