#wpp-production

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#generative-ai #consolidation #media-production #hogarth #production-consolidation
Marketing tech
fromMarketing Dive
5 days ago

WPP rolls production capabilities into new WPP Production unit

WPP consolidates global production capabilities into WPP Production, centralizing over 10,000 employees across 40+ locations and emphasizing generative AI and collaboration.
Marketing tech
fromMarketing Dive
5 days ago

WPP unites global production capabilities as WPP Production

WPP is consolidating global production, including Hogarth, into WPP Production, a 10,000+ employee unit leveraging a single platform and generative AI.
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