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#marketing-strategy
Marketing
fromDigiday
6 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
fromThedrum
2 weeks ago
Marketing

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromDigiday
6 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromThedrum
2 weeks ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
more#marketing-strategy
#consumer-behavior
E-Commerce
fromEntrepreneur
7 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
3 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
E-Commerce
fromEntrepreneur
7 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
3 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
more#consumer-behavior
Growth hacking
fromThe Drum
3 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#artificial-intelligence
Marketing tech
fromDigiday
12 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
fromFairbanks Daily News-Miner
3 days ago
Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
12 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
more#artificial-intelligence
#business-growth
Bootstrapping
fromEntrepreneur
8 hours ago

Your Business Won't Scale Unless You Accept This Hard Truth

Leaders must delegate tasks to ensure business scalability and avoid being overqualified for daily operations.
fromFast Company
2 days ago
Growth hacking

5 lessons from hypergrowth companies like Tesla and Lululemon

The fastest teams achieve growth by questioning, cutting, and simplifying processes rather than adding more requirements.
Bootstrapping
fromEntrepreneur
8 hours ago

Your Business Won't Scale Unless You Accept This Hard Truth

Leaders must delegate tasks to ensure business scalability and avoid being overqualified for daily operations.
Growth hacking
fromFast Company
2 days ago

5 lessons from hypergrowth companies like Tesla and Lululemon

The fastest teams achieve growth by questioning, cutting, and simplifying processes rather than adding more requirements.
more#business-growth
Business intelligence
fromEntrepreneur
6 hours ago

Stop Treating ESG Like a Costly Obligation - When Used Well, It Becomes a Growth Advantage

ESG identifies operational and financial risks, enhancing resilience and performance beyond mere compliance.
from24/7 Wall St.
10 hours ago

Peloton Can't Ever Recover

Peloton's stock traded at a magical $125 in mid-2021, when people were trapped in their homes and wanted the exercise experience they had in the gym. By October 2022, the stock dropped to $7. It was down to $4 shortly after that, and has not improved by much more than a dime.
Business
Artificial intelligence
fromnews.bitcoin.com
3 hours ago

Report: Goldman Sachs Strategist Says AI Disruption Fears Will Linger for Years in Software Stocks

AI disruption fears will suppress growth stock valuations for years, according to Goldman Sachs strategist Ben Snider.
Startup companies
fromFast Company
15 hours ago

Entrepreneurship was never easy, but it doesn't need to be relentless

Entrepreneurs face overwhelming mental loads and financial pressures, impacting their ability to innovate and grow their businesses.
#meta-platforms
Tech industry
fromThe Motley Fool
1 day ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Artificial intelligence
from24/7 Wall St.
3 days ago

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.
Tech industry
fromThe Motley Fool
1 day ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Artificial intelligence
from24/7 Wall St.
3 days ago

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.
more#meta-platforms
Careers
fromFortune
1 day ago

The middle manager cuts saving you millions today will cost you everything in 2028 | Fortune

Companies are eliminating middle managers for efficiency, but this disrupts leadership development and employee coaching, leading to long-term consequences.
Cars
fromFortune
1 day ago

'I just keep seeing a lot of different aspects of life getting more expensive': New car prices are up 30% over 6 years | Fortune

Rising car prices and inflation are making vehicle ownership increasingly unaffordable for many consumers, especially young buyers.
UX design
fromMedium
1 day ago

Most products don't need tone of voice - they need a point

Focus on practical content that aids user tasks rather than on tone or personality.
#ai-initiatives
Data science
fromFast Company
3 days ago

Your AI initiative may be failing because you're measuring it like a legacy business

Leadership often misjudges AI initiatives by applying mature-business metrics too early, leading to premature project cancellations.
fromMedium
3 days ago
Artificial intelligence

Stop Building for the Demo. Start Building for the Decision

The Sprint Trap is the illusion that AI speed is the goal, leading to failed enterprise AI initiatives.
Data science
fromFast Company
3 days ago

Your AI initiative may be failing because you're measuring it like a legacy business

Leadership often misjudges AI initiatives by applying mature-business metrics too early, leading to premature project cancellations.
more#ai-initiatives
Podcast
fromRAIN News
4 days ago

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.
Poker
fromFortune
3 days ago

Prediction markets have made betting easier than ever-and young men are paying the price | Fortune

Prediction markets like Kalshi are gaining popularity among young gamblers, raising concerns about problem gambling and mental health.
Exercise
fromEntrepreneur
4 days ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
#innovation
Real estate
fromEntrepreneur
5 days ago

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.
Growth hacking
fromEntrepreneur
13 hours ago

Innovation Looks Like Hype Before It Really Works - Here's Why

Innovation progresses slower than public perception, leading to overhyped technology trends and narratives that can be difficult to change.
Real estate
fromEntrepreneur
5 days ago

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.
Growth hacking
fromEntrepreneur
13 hours ago

Innovation Looks Like Hype Before It Really Works - Here's Why

Innovation progresses slower than public perception, leading to overhyped technology trends and narratives that can be difficult to change.
more#innovation
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Deliverability
fromMarTech
4 days ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Environment
fromEntrepreneur
4 days ago

How Nature-Driven Innovation Can Give Your Business an Edge

Biomimicry offers innovative solutions to business challenges by emulating nature's strategies, yet it remains underutilized in corporate practices.
Toronto startup
from24/7 Wall St.
4 days ago

Tesla vs. Ford: Don't Buy Either Stock Until You Read This

Tesla and Ford's 2025 results highlight diverging futures, with Tesla focusing on autonomy and AI, while Ford faces significant EV write-downs.
Agile
fromComputerWeekly.com
4 days ago

Why the real measure of innovation is human impact | Computer Weekly

CIOs must focus on measurable outcomes like user satisfaction and decision quality to ensure technology initiatives deliver lasting value.
Video games
fromBusiness Matters
6 days ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Web design
fromMajic 102.3
1 week ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
#marketing
fromInc
1 week ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

fromInc
1 day ago
Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Social media marketing
fromInc
1 week ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromPPC Land
1 day ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
more#marketing
Growth hacking
fromEntrepreneur
1 day ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
E-Commerce
fromEMARKETER
21 hours ago

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
fromAdweek
6 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing tech
fromFortune
12 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromModern Retail
21 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Business
from24/7 Wall St.
6 hours ago

Salesforce Jumps 5%, Adobe Climbs 6%, Snowflake Rockets 9% in a Broad Software Sector Rebound

The software sector is rebounding with significant gains from Salesforce, Adobe, and Snowflake after a challenging 2026.
Artificial intelligence
fromFortune
3 days ago

Meet 'trendslop,' the new, AI-fueled scourge of workplace consultants everywhere | Fortune

Consultants and AI provide dubious guidance, often creating an illusion of value while failing to address underlying issues in organizations.
Venture
fromEntrepreneur
3 days ago

What I Look for Before Backing a Billion-Dollar Company

Investors prioritize startups that fundamentally disrupt industries rather than those making minor improvements.
Tech industry
from24/7 Wall St.
4 days ago

Are Intel Investors Tired of Winning Yet? Chipmaker Bags Another Big Score

Intel and Google collaborate on Xeon processors to enhance AI infrastructure and efficiency.
fromFast Company
5 days ago

Why human capital is the ultimate moat in AI-first finance

In the high-stakes world of regulated AI, your model is only as good as the person who built it. We are betting on a human-first approach to technology.
Careers
Marketing tech
fromMarTech
11 hours ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing
fromForbes
6 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Business
from24/7 Wall St.
2 days ago

Amazon vs. Walmart: The Retail War Just Picked a Winner

Amazon and Walmart have similar revenues but vastly different profit strategies, with Amazon relying on AWS and Walmart on physical stores and eCommerce.
E-Commerce
fromEntrepreneur
3 days ago

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.
Marketing
fromModern Retail
21 hours ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Careers
fromPsychology Today
6 days ago

When a Strong Performer Resists the System

Great managers enforce systems consistently, ensuring accountability and team cohesion, regardless of individual performance levels.
#ai-in-marketing
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
3 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
3 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Business
from24/7 Wall St.
3 days ago

After Fabrinet's Massive Run, Is the Opportunity Already Gone?

Fabrinet's stock has risen significantly, and strong revenue growth suggests potential for continued investment.
E-Commerce
from24/7 Wall St.
5 days ago

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.
fromFast Company
2 weeks ago

Why we need to rethink scale

In 1966, BCG found that a company's unit production costs would fall by typically 20 to 30 percent in real terms for each doubling of 'experience,' or accumulated production volume.
Bootstrapping
Business
fromHarvard Business Review
4 days ago

What the Best Private Equity-Backed CEOs Do Differently

More than 50% of CEOs in private equity-backed companies fail to meet expectations and are replaced during the investment period.
fromForbes
3 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromExchangewire
3 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Artificial intelligence
fromFortune
4 days ago

Meta just killed a dashboard that let employees compete to be the company's No. 1 AI token user | Fortune

Meta employees created a leaderboard tracking AI token usage, promoting productivity measurement, but it was taken down due to external data sharing concerns.
Growth hacking
fromForbes
5 days ago

The Most Valuable Asset In Your Business Is One You Forgot You Own

Businesses often overlook leads labeled as 'dead,' which can be re-engaged to generate significant revenue.
Business
fromFast Company
5 days ago

This is the biggest risk a company can take in the age of AI

Organizations that continue transformation during uncertainty outperform those that slow down, treating turbulence as an opportunity for growth.
Artificial intelligence
fromFortune
6 days ago

AI is moving fast. CFOs have a narrow window to shape its value | Fortune

CFOs have a critical opportunity to lead AI value creation by quantifying and measuring its impact on business.
Growth hacking
fromEntrepreneur
1 week ago

Growth Hacks Are Fading. Here's the Smarter Path to Success.

Brand discipline is essential for trust and growth in today's crowded markets, replacing aggressive growth hacks and urgency-driven tactics.
Marketing tech
fromMarTech
3 days ago

Dell: Agents drive more ecommerce traffic, but conversions lag | MarTech

AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.
Marketing tech
from24/7 Wall St.
3 days ago

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.
Marketing
fromDigiday
4 days ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromhbr.org
5 days ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
Startup companies
fromEntrepreneur
1 month ago

This Secret Pattern Predicts What's Next in Your Market. Once You See It, You Can't Unsee It.

Everything bundles, unbundles, and rebundles in cycles, creating predictable opportunities for entrepreneurs to identify and capitalize on industry shifts.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromGeeky Gadgets
3 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing
fromFast Company
6 days ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing tech
fromInvesting.com South Africa
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
Marketing tech
fromForbes
5 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromEMARKETER
5 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromNeil Patel
5 days ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
fromTipRanks Financial
5 days ago

Microsoft Stock (MSFT) Pops on AI Marketing Tie-Up with French Ad Giant - TipRanks.com

The partnership will combine Microsoft's cloud and AI capabilities with Publicis' business digital transformation and identity data expertise to deliver agentic or autonomous AI across marketing workflows.
Marketing tech
#google
fromBenzinga
5 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
5 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
5 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
5 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Marketing
fromInc
2 weeks ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
Marketing tech
fromnews.bitcoin.com
5 days ago

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.
Marketing tech
fromEntrepreneur
6 days ago

This One-Hour Audit That Could Save Your Product from AI Exclusion

Brands must provide clear, structured product information to compete for AI-generated recommendations in a landscape dominated by synthesized answers.
Marketing tech
fromForbes
6 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromDigiday
6 days ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromAdExchanger
6 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
fromThedrum
1 month ago

A focus on marketing excellence

FOCUS is about what's crucial to the future of the business - leaving behind what's not important. It defines and communicates the absolute fundamentals that every market must put in place, and a clear view of the end-to-end operational model.
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