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Why Choosing a Mocktail or Non-Alcoholic Beer Could Improve Health

Non-alcoholic beverages are gaining popularity, providing potential health benefits and appealing to a younger generation opting for less alcohol consumption.
#guinness

Why Everyone Is Drinking Guinness

Guinness is experiencing a resurgence among younger drinkers in New York City, becoming increasingly popular in diverse bars and restaurants.

The Guinness surge: How the stout has become Gen Z's fashionable beverage of choice

Guinness is increasingly popular among young consumers, particularly women, driven by social media trends.

Why Everyone Is Drinking Guinness

Guinness is experiencing a resurgence among younger drinkers in New York City, becoming increasingly popular in diverse bars and restaurants.

The Guinness surge: How the stout has become Gen Z's fashionable beverage of choice

Guinness is increasingly popular among young consumers, particularly women, driven by social media trends.
moreguinness

Young Chinese are looking for dupes and cheaper substitutes for everything from Hermes to travel

Young Chinese consumers are prioritizing affordable alternatives due to economic pressures, a trend called 'pingti'.

Ugg supports resurgence with AKQA-led 'Feels Like Ugg' global campaign

Ugg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.

Why TikTok's 'Underconsumption Core' trend won't die

Young consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.

E.l.f.'s heavier marketing investment helps cosmetics brand keep its edge

E.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.

Gap reworks Jungle's TikTok hit to show off spring linen collection

Gap's spring campaign is inspired by Jungle's viral song and music video, featuring dance choreography and fluid camera movements.
The campaign aims to appeal to young consumers, showcasing Gap's linen apparel through digital, out-of-home, and social media ads.
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