#youth-demographic

#youth-demographic

These results raise major questions about the effectiveness of Australia's social media ban and show it would be a high stakes gamble for the UK to follow suit now.

Meta is building a photorealistic, AI-powered version of Mark Zuckerberg that can interact with employees in his place, trained on Zuckerberg's mannerisms, tone, and publicly available statements.

The fertility rate for 2025 was reported at 53.1 births per 1,000 women aged 15 to 44, marking a one percent drop compared to the previous year.

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.

Anti-intelligence is not stupidity or some sort of cognitive failure. It's the performance of knowing without understanding. It's language severed from memory, context, and and even intention. It's what large language models (LLMs) do so well. They produce coherent outputs through pattern-matching rather than comprehension. Where human cognition builds meaning through the struggle of thought, anti- intelligence arrives fully formed.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).