#youtube-experiment

#youtube-experiment

Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program.

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Having announced that over a million channels used YouTube's AI creation tools daily in December, the platform recently launched Ingredients to Video in Shorts and the YouTube Create app. YouTube Ingredients breaks down what's helping a video perform well-things like format, topics, and creative elements viewers respond to. It's designed to give creators practical guidance on what to keep, tweak, or test next so they can make videos that are more likely to get views and engagement.

We're expanding our studio payment activity capabilities to include creators with multiple channels linked to their AdSense accounts. The current payment activity page provides creators with an easy way to understand how earnings translate into payments, and with this expansion, creators with multiple channels associated with an AdSense account will be able to see metrics like aggregated payment activity across all channels.

YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they don't regularly engage with a channel's content. YouTube originally launched its variable notifications as a test last March, with the aim of reducing overwhelm, which can often lead to people switching off push notifications entirely. And that experiment has obviously gone well, because now, YouTube is expanding it to more subscribers.

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The changes show just how much YouTube is willing to flex to keep itself ahead of the game - whether that's competing with big streamers like Netflix and platforms like TikTok, cracking down on AI slop, or expanding upon the way creators can get paid.