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Marketing
fromAdExchanger
4 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
#youtube
fromDigiday
1 day ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

fromMakeUseOf
1 week ago
Television

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Television
fromTechCrunch
18 hours ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromMakeUseOf
1 week ago

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.
#delta-airlines
#netflix
Games
fromEngadget
2 days ago

Netflix just released a standalone gaming app for kids

Netflix launched Playground, a free gaming app for kids under eight, featuring no ads or in-app purchases and an offline mode.
Games
fromEngadget
2 days ago

Netflix just released a standalone gaming app for kids

Netflix launched Playground, a free gaming app for kids under eight, featuring no ads or in-app purchases and an offline mode.
fromwww.theguardian.com
5 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#streaming-platforms
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromTechCrunch
2 weeks ago
Media industry

Tubi joins forces with popular TikTokers to create original streaming content | TechCrunch

Tubi launched Creatorverse Incubator with TikTok to fund and promote original shows from content creators, targeting younger audiences and expanding its 100+ million monthly active users.
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromTechCrunch
2 weeks ago
Media industry

Tubi joins forces with popular TikTokers to create original streaming content | TechCrunch

DevOps
fromComputerWeekly.com
6 days ago

Net Insight introduces programmable video production network | Computer Weekly

Programmable Trust Boundaries enable predictable live media interconnection across distributed networks and cloud environments.
fromwww.socialmediatoday.com
2 days ago

X expands AI translations and adds in-stream photo editing

X's new AI-powered auto-translate option will enable users worldwide to read posts from other regions, enhancing accessibility and engagement across diverse languages.
Social media marketing
#social-media
fromForbes
1 day ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
5 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Online marketing
fromForbes
1 day ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
5 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Media industry
fromFortune
4 days ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
#connected-tv
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
#youtube-premium
fromZDNET
1 week ago
Digital life

YouTube is the only streaming service I pay to skip ads - here's why

Digital life
fromZDNET
1 week ago

YouTube is the only streaming service I pay to skip ads - here's why

YouTube Premium offers ad-free viewing, offline access, and enhanced features for a monthly fee.
EU data protection
fromwww.theguardian.com
2 weeks ago

Uefa plans to offer Champions League streaming service direct to fans

UEFA plans to launch a direct-to-consumer streaming service for Champions League matches starting in the 2027-2031 rights cycle, potentially beginning in major Asian markets like Indonesia or India.
#openai
Media industry
fromArs Technica
5 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
5 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
5 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
5 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
fromwww.fourfourtwo.com
6 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
fromThedrum
3 weeks ago

ExM Live Forum: Connecting the physical and the digital through Live Events

With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.
London startup
E-Commerce
fromRetail Brew
3 weeks ago

'People overthink what live shopping is': TalkShopLive CEO

Live shopping remains nascent in the US but shows significant growth potential, with TalkShopLive positioning itself as a unified platform enabling creators to stream shoppable content across multiple channels simultaneously rather than choosing between fragmented platforms.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Digital life
fromCoda Story
4 weeks ago

The influencer bubble: Can content creators continue to airbrush the Gulf? - Coda Story

Dubai attracts thousands of influencers with tax incentives and creator support, but geopolitical tensions reveal the risks of building careers in politically volatile regions.
fromThe Drum
1 month ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Marketing
Television
fromTechCrunch
2 weeks ago

Google TV's new Gemini features keep fans updated on sports teams and more | TechCrunch

Google TV introduced three Gemini-powered features: AI visual responses, deep dives into topics, and narrated sports game overviews.
Miscellaneous
fromTipRanks Financial
1 month ago

QYOU Media Unveils QYOU Amplify to Scale Performance-Driven Creator Campaigns - TipRanks.com

QYOU Media launched QYOU Amplify, a performance media unit scaling creator campaigns across paid and organic channels with advanced targeting and real-time optimization for measurable brand returns.
fromwww.socialmediatoday.com
3 weeks ago

YouTube expands live-stream gifts to users in Korea

Jewels are digital items that viewers can purchase to send gifts, and creators earn Rubies based on the Jewels that viewers redeem for gifts. Rubies are calculated by multiplying the number of Rubies a creator has earned by the revenue YouTube pays per Ruby, which is $0.01.
Social media marketing
#tiktok-creators
Media industry
fromCNET
2 weeks ago

TikTok and Tubi Partner to Bring More of Your Favorite Creators to TV Screens

TikTok and Tubi are expanding their partnership through the Creatorverse Incubator, enabling selected TikTok creators to develop their viral content into original scripted and unscripted series on Tubi's platform.
Media industry
fromCNET
2 weeks ago

TikTok and Tubi Partner to Bring More of Your Favorite Creators to TV Screens

TikTok and Tubi are expanding their partnership through the Creatorverse Incubator, enabling selected TikTok creators to develop their viral content into original scripted and unscripted series on Tubi's platform.
#premier-league-streaming
Television
fromThe Verge
3 weeks ago

Peacock's NBA streams are going vertical

Peacock launches native vertical video format for live NBA games, eliminating the need to rotate phones, using algorithm-based player tracking and automatic zoom functionality.
Media industry
fromMiami Herald
3 weeks ago

YouTube Just Hit Major Milestone That Has Hollywood Rattled

YouTube's $40.4 billion in 2025 advertising revenue surpasses combined ad revenue of Disney, NBCUniversal, Paramount, and Warner Bros. Discovery, establishing it as the world's largest media company.
Marketing
fromForbes
1 month ago

YouTube Owns The Living Room But Brands Are Missing Out

YouTube dominates television screen time with 12% of daily U.S. TV usage and $30 billion in connected TV advertising, yet many Fortune 500 advertisers undervalue it as a cultural platform compared to short-form social media.
Media industry
fromDigiday
4 weeks ago

The in-house entertainment studio is having its social media team moment

Major brands are building in-house entertainment studios with dedicated executives and production teams, mirroring how social media teams emerged as essential corporate functions a decade ago.
Media industry
fromTheStreet
4 weeks ago

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
New York Mets
fromMbtn
2 months ago

That's the Ticket

The Mets delayed single-game ticket sales while reshaping their roster, adding Bo Bichette but still needing pitching and veteran leadership.
Soccer (FIFA)
fromEngadget
2 months ago

TikTok will broadcast some unknown portion of the 2026 World Cup live

TikTok becomes a preferred FIFA media partner, allowed to broadcast portions of World Cup matches and produce gamified content through 2026.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
MMA
fromSherdog
2 months ago

LFA to Broadcast 25 Live Events in 2026 on Vice TV

Legacy Fighting Alliance will air 25 live events on Vice TV in 2026, shifting broadcast rights from UFC Fight Pass back to cable exposure.
fromThe Drum
2 months ago

How entertainment is becoming a 'connected, intelligent ecosystem' for commerce media

At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."
E-Commerce
Marketing tech
fromDigiday
1 month ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Digital life
fromThe Drum
2 months ago

Coronavirus: what a time to be live

Instagram Live usage surged during Covid-19 as influencers favor authentic, raw, home-shot content to build meaningful audience connections.
Marketing tech
fromThe Drum
1 month ago

Why vertical video content is helping news publishing stay the right side up

Advertisers should use the open internet and vertical video, prioritizing content quality and consumption behavior over exclusive social-platform spending to boost attention and performance.
E-Commerce
fromForbes
2 months ago

Cracking The Code To Livestream E-Commerce In The Luxury Market

Livestream e-commerce can help luxury brands engage discerning, less brand‑loyal Gen Z by combining online convenience with emotional, in‑store experiences to regain customers.
fromBusiness Insider
2 months ago

The line between TV ads and YouTube ads is getting very blurry

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.
Marketing
E-Commerce
fromForbes
2 months ago

Why Live Social Shopping Could Be A Side Hustle Worth Pursuing In 2026

Live social shopping offers interactive, real-time selling on social platforms, enabling hosts to earn commissions or sell products directly to growing numbers of social buyers.
fromThe Drum
2 months ago

How YouTube promoted its short-form video product with an immersive drive-thru experience

To reflect the shorter and more engaging side of YouTube, the platform created the first-ever YouTube Shorts Drive-Thru experience, featuring interactive menus, custom snacks, themed golf carts, surprises from creators, musical performances and even a 40-foot gumball machine. The objective was to create a buzz that would distinguish YouTube from the already massive event and showcase the unique value of YouTube Shorts.
fromThe Drum
2 months ago

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
fromSocial Media Today
2 months ago

TikTok Announces 'TikTok Live Fest' Event

TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app's top performers. "From electrifying musicians to show-stopping dancers, these creators will showcase their signature style, adding more unforgettable LIVE moments to the evening." At Global LIVE Fest in Las Vegas, TikTok LIVE will spotlight the winning global creators from the last two months, celebrating their accomplishments on the glamorous Planet Hollywood stage.
Social media marketing
fromEngadget
2 months ago

Bluesky's 'Live Now' badge is available to everyone

After testing the feature in a limited beta, Bluesky is making its "Live Now" badge for streamers available for everyone on the social network to try. Live Now is included as part of Bluesky's v1.114 update, alongside "cashtags," a separate type of hashtag for collecting conversations about publicly-traded companies. Bluesky first started testing its Live Now badge in May 2025 with a limited group of accounts, including the official NBA account.
Social media marketing
Media industry
fromDigiday
2 months ago

In Graphic Detail: Why platforms are turning social video into living room TV

Big tech is shifting focus to living rooms, prioritizing social and short-form video, serialized brand content, and ad budgets away from traditional TV.
Television
fromVulture
2 months ago

Netflix Is Taking Its Live Events to Extreme Heights

Alex Honnold will free-solo climb Taipei 101 live on Netflix without ropes or safety gear, with expert analysis and hosted coverage on January 23 at 8 P.M. ET.
Television
fromPetaPixel
2 months ago

Following TikTok and Instagram, Netflix is Set to Roll Out Vertical Videos

Netflix will center its mobile experience on vertical short-form videos and video podcasts, expanding a vertical feed and rolling broader mobile features in 2026.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Television
fromwww.fourfourtwo.com
1 month ago

TNT Sports announces new platform to watch Premier League and Champions League with launch date revealed

TNT Sports will move UK and Ireland streaming from Discovery+ to HBO Max on March 26, keeping the same monthly price and existing Discovery+ logins.
Media industry
fromwww.theguardian.com
2 months ago

BBC could soon make programmes for release first on YouTube under deal

BBC may produce original programmes for initial release on YouTube to reach younger viewers, prompting licence-fee questions and potential commercial and overseas impacts.
Television
fromTechCrunch
2 months ago

YouTube TV's multiview is getting a huge upgrade, letting viewers mix and match channels | TechCrunch

YouTube TV will launch a fully customizable multiview enabling personalized multi-channel layouts and will introduce genre-specific channel packages for tailored subscriptions.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Television
fromQuartz
2 months ago

Substack says it's coming for your TV. Will anyone notice?

Substack is expanding into video with a TV app, shifting toward the attention economy and favoring creators with existing audiences and production resources.
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