The article discusses a significant transformation in the creative industry due to advanced technology and changing consumer habits. The concept of a 'Studiosaur' is introduced, referring to large, traditional creative production companies that are now struggling to adapt to the fast-paced, technology-driven environment. The author notes that traditional structures and processes, once seen as advantages, are now liabilities. Agility, rather than size, is crucial for success amidst rapid changes. This shift emphasizes the need for nimble and innovative approaches in creative work, heralding the rise of agile studios in place of legacy giants.
The creative industry isn't evolving. It's transforming. Traditional pipelines, endless sign-offs, and siloed teams were built for stability and predictability, but today's creative world is fluid.
Agility isn't optional, it's essential. Being nimble, smart, and relentless is key to the new way of doing things. Change is nothing new; it's the only certainty.
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