"Robby Sansom recalls, 'We'd run a successful company and had a great outcome, personally and financially. But we weren't done with our mission, and nobody else was gonna do this.' This sentiment drove him to launch Force of Nature, aiming to provide access to meat from healthy animals raised on healthy land."
"Sansom observed visitors at ROAM Ranch asking, 'How do I feed my family this way?' This question highlighted the growing consumer interest in regenerative agriculture and the need for a solution that could connect them with healthier meat options."
Robby Sansom co-founded Force of Nature in 2019 after selling Epic Provisions. The company aggregates regenerative ranchers to sell healthier meat directly to consumers and grocery stores. It operates in over 5,000 grocery stores and restaurants nationwide, impacting 3.8 million acres across 917 ranches. Force of Nature has experienced 60% year-over-year growth, with subscription sales doubling annually. Sansom was motivated to start the company after witnessing consumer demand for healthier meat options and recognizing the need for greater access to regenerative agriculture practices.
#regenerative-agriculture #direct-to-consumer #healthy-meat #sustainable-practices #entrepreneurship
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