#direct-to-consumer
#direct-to-consumer

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.

The idea that the internet is built for people is crumbling. That has huge implications for your business

The internet is evolving to accommodate software agents that act on behalf of users, changing how websites are designed and interacted with.

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.

fromresund Startups

2 hours ago

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.

Venture

fromFuturism

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.

The idea that the internet is built for people is crumbling. That has huge implications for your business

The internet is evolving to accommodate software agents that act on behalf of users, changing how websites are designed and interacted with.

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.

European startups

fromBusiness Matters

Top Ecommerce Development Companies for UK Businesses [2026 Review]

The gap between ecommerce agencies that build storefronts and those that create scalable infrastructure is widening.

#ai-adoption

Business intelligence

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

fromPractical Ecommerce

1 month ago

E-Commerce

AI Revives Ecommerce DIY

Business intelligence

fromwww.businessinsider.com

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

fromPractical Ecommerce

1 month ago

E-Commerce

AI Revives Ecommerce DIY

more#ai-adoption

Bath & Body Works says it can't compete without Amazon

"It's actually difficult for us to take share without being on Amazon, because they are so large in our category," Heaf said.

E-Commerce

Digital life

fromBustle

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.

Startup companies

Shuttered startups are selling old Slack chats and emails to AI companies

Defunct startups are monetizing their digital data by selling it to AI companies, raising significant privacy concerns.

Data science

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.

Iconic Shopping Giant Files for Chapter 11 Bankruptcy Amid Industry Shift

QVC Group filed for Chapter 11 bankruptcy while planning to continue operations and restructure amid a shift to digital shopping.

Television

fromABC7 Los Angeles

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group plans to file for Chapter 11 bankruptcy protection amid declining sales and changing consumer habits.

Television

fromParade

Iconic Shopping Giant Files for Chapter 11 Bankruptcy Amid Industry Shift

QVC Group filed for Chapter 11 bankruptcy while planning to continue operations and restructure amid a shift to digital shopping.

Television

fromABC7 Los Angeles

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group plans to file for Chapter 11 bankruptcy protection amid declining sales and changing consumer habits.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

Scaling the Digital Shelf: How Designkit is Revolutionizing E-Commerce Visuals

High-quality product images are crucial for e-commerce success, and traditional photography methods are inefficient and costly.

How Shopify can help you quickly build your commerce business

Shopify offers an all-in-one e-commerce solution tailored for small and medium-sized businesses, focusing on accessibility and scalable growth.

Graphic design

fromGeeky Gadgets

Scaling the Digital Shelf: How Designkit is Revolutionizing E-Commerce Visuals

High-quality product images are crucial for e-commerce success, and traditional photography methods are inefficient and costly.

How Shopify can help you quickly build your commerce business

Shopify offers an all-in-one e-commerce solution tailored for small and medium-sized businesses, focusing on accessibility and scalable growth.

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.

Growth hacking

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.

Bicycling

His Business Sells a Nostalgic Childhood Hobby That Gets Kids Off Screens. It's On Track for $12 Million This Year: 'Absolutely Life-Changing.'

Loveland's children's bike business, Early Rider, focuses on balance bikes and achieved $10 million in revenue last year, aiming for $12 million this year.

Online learning

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.

Silicon Valley food

fromLos Angeles Times

Walmart's biggest redesign ever signals new era for store brands

Walmart is redesigning Great Value packaging to enhance product visibility and appeal, focusing on nutritional information and enticing imagery.

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.

fromAWeber

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.

fromAWeber

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.

fromAWeber

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.

Why I Can't Stop Buying Amazon Stock

Amazon's AWS and advertising segments are experiencing significant growth, indicating a strong future for the company.

Amazon vs. Walmart: The Retail War Just Picked a Winner

Amazon and Walmart have similar revenues but vastly different profit strategies, with Amazon relying on AWS and Walmart on physical stores and eCommerce.

fromwww.cnbc.com

Amazon sellers boycott ads in policy change revolt: 'We're running out of f---ing margin'

Amazon sellers face increased hardships due to tariffs, rising energy costs, and new policies that threaten their profitability.

Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Why I Can't Stop Buying Amazon Stock

Amazon's AWS and advertising segments are experiencing significant growth, indicating a strong future for the company.

Amazon vs. Walmart: The Retail War Just Picked a Winner

Amazon and Walmart have similar revenues but vastly different profit strategies, with Amazon relying on AWS and Walmart on physical stores and eCommerce.

fromwww.cnbc.com

Amazon sellers boycott ads in policy change revolt: 'We're running out of f---ing margin'

Amazon sellers face increased hardships due to tariffs, rising energy costs, and new policies that threaten their profitability.

Online Community Development

Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

more#amazon

#consumer-behavior

fromTNW | Opinion

Trusti explores human-centered recommendations in digital platforms

Digital platforms have transformed decision-making by providing access to reviews, which significantly influence consumer choices.

Online Community Development

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

fromTNW | Opinion

Trusti explores human-centered recommendations in digital platforms

Digital platforms have transformed decision-making by providing access to reviews, which significantly influence consumer choices.

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

more#consumer-behavior

Fashion & style

Forbes Talks Shop: Cyrus Veyssi - Forbes Vetted

Cyrus Veyssi discusses their evolution as a content creator and the balance between authenticity and performance in their work.

The Trump Store isn't shy about hawking merch. It's paying off like never before

"We've never seen any president profit off of something like the Trump Store, or indeed, any of the numerous businesses that Trump has continued to profit from while serving as president," CREW communications director Meghan Faulkner tells Fast Company.

US Elections

Music

fromAV Club

fromwww.socialmediatoday.com

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.

Social media marketing

Pinterest's latest ad campaign encourages people to get off social media

Pinterest's new ad campaign positions it as an anti-social media platform, encouraging users to engage in offline activities.

fromTheStreet

PayPal turns Canva designs into payment machines

PayPal Payment Links are now integrated in Canva, allowing instant payments from designs without needing a separate e-commerce platform.

How to transform insights into influence at the register

Outcomes-driven marketing is essential for connecting campaigns to conversions.

fromVogue

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.

Growth hacking

fromLondon Business News | Londonlovesbusiness.com

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.

Data science

How to Identify Winning Marketing Strategies with Data-Driven Testing - London Business News | Londonlovesbusiness.com

Marketing

New year's resolutions - How the marketing industry can change its ways in 2026

Marketing tech

Reclaiming the power of the story - fueled by data and AI | MarTech

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

Online marketing

fromInc

fromLondon Business News | Londonlovesbusiness.com

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.

Data science

How to Identify Winning Marketing Strategies with Data-Driven Testing - London Business News | Londonlovesbusiness.com

Effective marketing tests require clear hypotheses to produce actionable insights and reliable results.

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

Online Community Development

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

The Real Advantage Small Businesses Have Over Big Brands

Small businesses have a creative advantage over big brands due to fewer bureaucratic constraints and a culture that encourages experimentation.

The Right Way to Build an Online Community Around Your Brand

Businesses must control their online spaces to mitigate legal, ethical, and reputational risks associated with unmoderated communities.

ServiceNow vs Shopify: Which Is the Better Short Candidate Right Now?

Shopify presents a more compelling short thesis due to its high valuation and unreliable earnings quality compared to ServiceNow.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

fromwww.socialmediatoday.com

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

more#qr-codes

Social media marketing

Snapchat highlights opportunities for insurance brands

Snapchat users are proactive insurance decision-makers, with a high likelihood of owning policies and switching providers after life changes.

#artificial-intelligence

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

more#artificial-intelligence

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.

Media industry

fromInc

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.

fromeLearning Industry

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.

How Portland Leather Goods did $1M in sales in 20 days on TikTok Shop thanks to an affiliate blitz

Portland Leather Goods increased daily sales from $1,200 to over $100,000 on TikTok Shop through a successful affiliate marketing blitz with creators.

Online marketing

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.

fromWWD

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.

Social media marketing

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

fromExchangewire

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

Growth hacking

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.

fromThe Village Voice

Inside Hyperbound's Bet on AI-Native Sales Intelligence - The Village Voice

AI is transforming sales organizations by providing insights and coaching opportunities that traditional tools cannot offer.

Austin

4 weeks ago

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.

Walmart's largest private label rebrands-and goes full 'shoppy shop'

Great Value is undergoing a major rebranding to enhance customer pride and appeal, impacting nearly 10,000 products over 18 months.

fromTechCrunch

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromAdExchanger

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Why The AI Checkout Debate Misses The Real Shift In Retail

AI is reshaping retail by determining visibility and influencing consumer decisions through personalized insights and streamlined processes.

fromAmazon Web Services

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.

fromEMARKETER

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.

fromAdExchanger

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.

AI's shortlist is the new B2B battleground | MarTech

AI chatbots are now the primary influence in B2B software buying, surpassing traditional search methods and review sites.

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.

fromThe Cool Down

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.

fromHarvard Business Review

To Gain Customer-and Employee-Loyalty, Go Beyond Good Enough

Delighting customers requires building relationships and inspiring loyalty beyond just selling products.

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.

fromAdExchanger

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.

fromWWD

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.

#hyperpersonalization

E-Commerce

7 fast-growing business trends in retail and e-commerce

E-Commerce

7 fast-growing business trends in retail and e-commerce

E-Commerce

7 fast-growing business trends in retail and e-commerce

more#hyperpersonalization

E-Commerce

7 fast-growing business trends in retail and e-commerce