Rivian is promoting its R1T pickup truck and R1S SUV by testing their Snow Mode feature at select Alterra Resorts from January to February 2025. Interested participants can schedule demo drives to experience the vehicles' performance in winter conditions. In addition to drive experiences, Rivian is engaging visitors in a scavenger hunt for the Gear Guard on the mountain, with location hints shared on social media. This initiative highlights Rivian's commitment to combining innovative technology with interactive outdoor experiences.
Rivian is offering demo drives of its R1T and R1S vehicles in select snowy locations, allowing participants to experience the capabilities of its Snow Mode.
From January to February 2025, Rivian will visit Alterra Resorts to showcase its all-electric trucks and offer an engaging scavenger hunt for participants.
Visitors can enjoy a fun scavenger hunt for the Rivian Gear Guard, with location hints shared via social media channels.
Those interested in experiencing Rivian's innovative technology in winter conditions can schedule a demo drive to test the R1T and R1S models in Snow Mode.
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