"This year is shaping up to be a big one for Apple and the 65-year-old CEO, whose eventual retirement is a topic of much speculation in the tech industry. His company is planning a long-delayed update to its virtual assistant, Siri, to solidify its standing in artificial intelligence, and tech analysts expect the next major iPhone innovation to be a highly anticipated foldable model."
"Cook took over for Apple's late founder Steve Jobs in 2011. Since then, he has led the company through innovative product launches, turbulent times, and financial highs. Under Cook's leadership, Apple has woven together an ecosystem of interconnected products and services that shaped how consumers interact with the company. The iPhone may be its cash cow, but its services business - which Cook expanded to include AppleTV, Apple Fitness+, and Apple Music - and smart accessories like the Apple Watchhelp keep the company relevant."
Tim Cook has led Apple since 2011, overseeing product innovation, financial growth, and an integrated ecosystem of hardware, services, and accessories. Planned updates include a long-delayed Siri overhaul emphasizing artificial intelligence and a rumored foldable iPhone. Cook expanded services such as AppleTV, Apple Fitness+, and Apple Music to diversify revenue beyond the iPhone. Analysts credit his stewardship for the company's financial evolution and Apple silicon integration. Ongoing challenges include geopolitical tensions, supply-chain changes, tariffs, and international competition—notably from China—and a fast-moving AI arms race that could pressure Apple's competitive position. Apple reached a $4 trillion market capitalization in October 2025 amid mixed economic headwinds.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]