"Apple's new advertising feature on Apple Maps will allow businesses to target customers based on relevant search results, enhancing visibility for local businesses and generating additional revenue for Apple."
"The ads will be clearly marked with a blue halo around the pin on the map and labeled as ads in the Suggested Places list, ensuring transparency for users."
"Apple emphasizes user privacy, stating that data about ad interactions will not be associated with Apple accounts, and personal data will remain on the device without being collected or shared."
Apple will introduce targeted advertising on Apple Maps, beginning in the U.S. and Canada. Advertisers can target customers based on relevant search results. The ads will be available to any business with a physical location and a listing on Apple Maps. Users will see one ad per search result, marked with a blue halo. This initiative aims to generate significant revenue while maintaining user privacy, as personal data will not be collected or shared. Businesses can create ads by uploading photos and setting budgets, with automated matching for ad placement.
Read at TechCrunch
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