Marketing tech
fromThe Drum
2 hours agoGoogle I/O 2025: AI rewrites the rules of modern marketing
Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
"We've heard feedback that you want more flexibility and control over the overlay ad formats in Auto ads. That's why we're launching two new settings that let you choose where you want anchor ads and side rail ads to appear on your pages."
Brands benefit from contextualised, precise, and impactful messaging, ensuring greater visibility and campaign effectiveness among travelling audiences.
Advertisers argue that X's claims of a conspiracy for an illegal boycott are unfounded, attributing the revenue loss instead to X's own disruption and alienation of customers.