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#digital-marketing
Marketing tech
fromThe Drum
2 hours ago

Google I/O 2025: AI rewrites the rules of modern marketing

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
fromSearch Engine Roundtable
1 day ago
Marketing tech

Daily Search Forum Recap: May 22, 2025

Google is expanding its ad offerings to include AI-driven features for enhanced user engagement.
fromPractical Ecommerce
1 week ago
Marketing tech

Google's AI Max Ads Hone Search Intent

Google's AI Max for Search ads emphasizes themes over keywords for targeting.,AI Max campaigns leverage artificial intelligence to optimize ad performance by analyzing various signals of user intent.
Marketing tech
fromThe Drum
2 hours ago

Google I/O 2025: AI rewrites the rules of modern marketing

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
Marketing tech
fromMashable
1 week ago

YouTube will show ads at 'peak points' of videos

YouTube introduces Peak Points feature, placing ads at the most engaging moments of videos to boost revenue for creators.
fromSearch Engine Roundtable
9 hours ago

Google AdSense New Setting For Anchor Ad Positions

"We've heard feedback that you want more flexibility and control over the overlay ad formats in Auto ads. That's why we're launching two new settings that let you choose where you want anchor ads and side rail ads to appear on your pages."
Marketing tech
#federal-trade-commission
fromDeadline
23 hours ago
Marketing tech

FTC Launches Initial Stage Of Investigation Of Media Matters Over Elon Musk's Ad Boycott Claims

Media industry
fromThe Washington Post
13 hours ago

Federal Trade Commission investigates Media Matters, watchdog sued by Musk

Media Matters is under investigation after a lawsuit from Elon Musk regarding its reports on pro-Nazi content linked to advertisements on X.
Marketing tech
fromwww.cnn.com
19 hours ago

FTC probes Media Matters' exchanges with ad groups | CNN Business

The FTC is investigating Media Matters for America for potential collusion with advertisers against Elon Musk's X.
Marketing tech
fromDeadline
23 hours ago

FTC Launches Initial Stage Of Investigation Of Media Matters Over Elon Musk's Ad Boycott Claims

The FTC is investigating Media Matters over its interactions with an advertising initiative, linked to advertiser boycotts following controversial content on Musk's platform.
#marketing
Marketing tech
fromAdweek
2 days ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
3 days ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing tech
fromInc
1 week ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromDigiday
1 week ago
Marketing tech

As Pinterest improves ad platform, advertisers continue to increase spend

Marketing tech
fromAdweek
2 days ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
3 days ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing tech
fromInc
1 week ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromDigiday
1 week ago
Marketing tech

As Pinterest improves ad platform, advertisers continue to increase spend

#marketing-strategy
Marketing tech
fromForbes
2 days ago

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
from9to5Google
1 week ago
Marketing tech

YouTube will use Gemini to insert ads around the parts of a video you care about most [Video]

fromDigiday
17 hours ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

Marketing tech
fromForbes
2 days ago

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
from9to5Google
1 week ago
Marketing tech

YouTube will use Gemini to insert ads around the parts of a video you care about most [Video]

fromDigiday
17 hours ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

#google
Artificial intelligence
fromTechCrunch
2 days ago

Google is bringing ads to AI Mode | TechCrunch

Google introduces ads in AI Mode of Search to enhance user experience and revenue generation.
User sentiment reveals potential backlash against ads in AI, indicating a delicate balance between innovation and customer satisfaction.
Artificial intelligence
fromYahoo Finance
1 day ago

Alphabet hits near three-month high on new AI updates

Alphabet shares increased 4% driven by AI updates, highlighting investor confidence in Google’s ability to monetize AI and maintain search growth.
Marketing tech
fromAol
5 days ago

Roblox's Latest Partnership With Google Could Be Game-Changing

Roblox's partnership with Google enhances its advertising strategy and opens new revenue streams.
Artificial intelligence
fromTechCrunch
2 days ago

Google is bringing ads to AI Mode | TechCrunch

Google introduces ads in AI Mode of Search to enhance user experience and revenue generation.
User sentiment reveals potential backlash against ads in AI, indicating a delicate balance between innovation and customer satisfaction.
Artificial intelligence
fromYahoo Finance
1 day ago

Alphabet hits near three-month high on new AI updates

Alphabet shares increased 4% driven by AI updates, highlighting investor confidence in Google’s ability to monetize AI and maintain search growth.
Marketing tech
fromAol
5 days ago

Roblox's Latest Partnership With Google Could Be Game-Changing

Roblox's partnership with Google enhances its advertising strategy and opens new revenue streams.
#technology
Marketing tech
fromFast Company
1 day ago

MNTN IPO: Stock price will be closely watched today as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN is set to debut on the NYSE, gauging investor interest in ad-supported streaming amidst robust growth.
Marketing tech
fromBenzinga
1 week ago

YouTube's Gemini AI Tool Knows When You're Most Hooked - And That's When The Ads Hit - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

YouTube's Peak Points tool uses AI to enhance ad placement during peak viewer engagement moments.
Marketing tech
fromFast Company
1 day ago

MNTN IPO: Stock price will be closely watched today as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN is set to debut on the NYSE, gauging investor interest in ad-supported streaming amidst robust growth.
Marketing tech
fromBenzinga
1 week ago

YouTube's Gemini AI Tool Knows When You're Most Hooked - And That's When The Ads Hit - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

YouTube's Peak Points tool uses AI to enhance ad placement during peak viewer engagement moments.
Marketing tech
fromThe Drum
1 day ago

Cash flow crunch: US agencies struggle to grow as late payments and scope creep bite

82% of US ad agencies are delaying growth plans due to unpredictable cash flow caused by late payments and unbilled work.
#marketing-trends
fromForbes
1 day ago
Marketing tech

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Marketing tech
fromForbes
1 day ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing tech
fromThe Drum
1 day ago

Declassified: how AI is cracking the creative effectiveness code

Kantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
San Jose Sharks
fromSan Jose Spotlight
1 day ago

San Jose to dress buildings in large ads for major sports events - San Jose Spotlight

San Jose is reintroducing supergraphic signs to capitalize on economic opportunities during upcoming large events.
#streaming
Marketing tech
fromThe Verge
1 week ago

Netflix will use AI to make ad breaks look less like ad breaks

Netflix is introducing AI-driven ads that blend seamlessly with its shows, enhancing the advertising experience for viewers.
Media industry
fromThe Drum
1 week ago

Netflix goes all in on ads, content and cowboys: inside its third upfront

Netflix has transitioned from a subscription-only model to a significant ad-funded media platform.
Media industry
fromDigiday
3 days ago

An Upfront Week recap and upfront market preview with Horizon Media's David Campanelli

Upfront negotiations have transitioned to an ongoing marketplace with more complex pricing discussions following the Upfront Week.
Marketing tech
fromThe Verge
1 week ago

Netflix will use AI to make ad breaks look less like ad breaks

Netflix is introducing AI-driven ads that blend seamlessly with its shows, enhancing the advertising experience for viewers.
Media industry
fromThe Drum
1 week ago

Netflix goes all in on ads, content and cowboys: inside its third upfront

Netflix has transitioned from a subscription-only model to a significant ad-funded media platform.
Media industry
fromDigiday
3 days ago

An Upfront Week recap and upfront market preview with Horizon Media's David Campanelli

Upfront negotiations have transitioned to an ongoing marketplace with more complex pricing discussions following the Upfront Week.
#retail-media
Marketing tech
fromThe Drum
2 days ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
Marketing tech
fromThe Drum
2 days ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
fromQuartz
2 days ago

Baidu's AI cloud soars - but the risks are stacking up

Even as the company leaned hard into enterprise AI, its core ad business fell 6% vs. last year. The decline in online advertising revenue appears to be attributed to slowing consumer spending in China.
Artificial intelligence
Podcast
fromRAIN News
3 days ago

Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio ... and more from Nielsen/Edison

Radio remains the dominant form of ad-supported audio consumption, especially among older demographics.
#youtube
Social media marketing
fromVariety
1 week ago

YouTube CEO Says Revenue From Its TikTok-Like Shorts Videos Is at Parity With Core YouTube in U.S., Other Countries

YouTube Shorts is now monetizing at a rate comparable to or exceeding core YouTube in several countries.
The platform has seen increased viewer engagement, particularly among younger users, with Shorts usage rising significantly.
Media industry
fromThe Hollywood Reporter
1 week ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Social media marketing
fromAdweek
3 days ago

YouTube Pitches Advertisers on Marketing Beyond Tentpole Events at Upfront

YouTube celebrates its 20th anniversary, showcasing its cultural impact and commitment to diverse creators during its annual Brandcast.
Marketing tech
fromTECHBOOK
1 week ago

YouTube Plans Ad Placement at Key Points in Videos

YouTube is introducing 'Peak Points' for ad placements at key moments in videos to maximize viewer engagement.
Social media marketing
fromVariety
1 week ago

YouTube CEO Says Revenue From Its TikTok-Like Shorts Videos Is at Parity With Core YouTube in U.S., Other Countries

YouTube Shorts is now monetizing at a rate comparable to or exceeding core YouTube in several countries.
The platform has seen increased viewer engagement, particularly among younger users, with Shorts usage rising significantly.
Media industry
fromThe Hollywood Reporter
1 week ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Social media marketing
fromAdweek
3 days ago

YouTube Pitches Advertisers on Marketing Beyond Tentpole Events at Upfront

YouTube celebrates its 20th anniversary, showcasing its cultural impact and commitment to diverse creators during its annual Brandcast.
Marketing tech
fromTECHBOOK
1 week ago

YouTube Plans Ad Placement at Key Points in Videos

YouTube is introducing 'Peak Points' for ad placements at key moments in videos to maximize viewer engagement.
#subscription-model
Marketing tech
fromTECHBOOK
6 days ago

Netflix Plans More Ads in Its Cheapest Subscription

Netflix's ad-supported subscription is becoming popular, with plans for more interactive ads and ads appearing even during playback pauses.
Marketing tech
fromTECHBOOK
6 days ago

Netflix Plans More Ads in Its Cheapest Subscription

Netflix's ad-supported subscription is becoming popular, with plans for more interactive ads and ads appearing even during playback pauses.
fromTelecompetitor
3 days ago

T-Mobile to Appeal BBB National Programs' NAD Decision on Verizon Challenge

T-Mobile plans to appeal a National Advertising Division recommendation regarding claims of 20% savings compared to Verizon, claiming the message lacks clarity on savings details.
Marketing tech
#revenue-growth
#user-experience
Artificial intelligence
fromNerdist
1 week ago

Netflix Promises AI-Generated Ad Breaks in 2026

Netflix is using AI for ad generation, complicating the viewing experience with ads.
Ad-supported Netflix subscribers can expect more intrusive and personalized advertising by 2026.
Marketing tech
fromStratechery by Ben Thompson
3 days ago

The Agentic Web and Original Sin

Advertising is seen as the fundamental flaw in the web's design, shaping user experiences through manipulation of data.
The web's reliance on advertising arose due to early challenges in integrating payment systems.
Artificial intelligence
fromNerdist
1 week ago

Netflix Promises AI-Generated Ad Breaks in 2026

Netflix is using AI for ad generation, complicating the viewing experience with ads.
Ad-supported Netflix subscribers can expect more intrusive and personalized advertising by 2026.
Marketing tech
fromStratechery by Ben Thompson
3 days ago

The Agentic Web and Original Sin

Advertising is seen as the fundamental flaw in the web's design, shaping user experiences through manipulation of data.
The web's reliance on advertising arose due to early challenges in integrating payment systems.
Marketing tech
fromAdweek
3 days ago

Industry Vet Rob Wheeler Launches ATM, Spotlighting 'The Business Of Advertising'

Rob Wheeler launched At The Moment (ATM), a new media venture focused on the advertising, technology, and media intersection.
#netflix
Marketing tech
fromShortlist
1 week ago

Netflix set to introduce AI generated ads

Netflix will introduce interactive ads powered by AI in 2026, emphasizing its commitment to the ad-supported tier.
The new ad formats aim to provide more relevant experiences for viewers and significant revenue growth for Netflix.
Marketing tech
fromExchangewire
3 days ago

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

Netflix expands its ad capabilities across EMEA with in-house ad tech suite, enhancing tools and measurement for advertisers.
fromDecrypt
1 week ago
Artificial intelligence

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

Marketing tech
fromShortlist
1 week ago

Netflix set to introduce AI generated ads

Netflix will introduce interactive ads powered by AI in 2026, emphasizing its commitment to the ad-supported tier.
The new ad formats aim to provide more relevant experiences for viewers and significant revenue growth for Netflix.
Marketing tech
fromExchangewire
3 days ago

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

Netflix expands its ad capabilities across EMEA with in-house ad tech suite, enhancing tools and measurement for advertisers.
fromDecrypt
1 week ago
Artificial intelligence

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

#privacy
fromDigiday
3 days ago
Privacy technologies

WTF just happened to the IAB Europe's TCF - and what does it mean for targeted ads in the EU?

fromDigiday
3 days ago
Privacy technologies

WTF just happened to the IAB Europe's TCF - and what does it mean for targeted ads in the EU?

Marketing tech
fromSocial Media Today
4 days ago

Meta Will Soon Enable Advertisers to Test Experimental AI Features

Early release features allow advertisers to test new ad capabilities before a public rollout, helping validate effectiveness and suitability.
Podcast
fromPodcaster News
4 days ago

Acast Launches Talent-Voiced Ads - Authentic Voices In Programmatic Audio - Podcaster News

Acast introduces Talent-Voiced Ads, allowing brands to utilize podcasters' voices for scripted ads across its vast network.
fromExchangewire
4 days ago

Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports

Brands benefit from contextualised, precise, and impactful messaging, ensuring greater visibility and campaign effectiveness among travelling audiences.
Marketing tech
fromExchangewire
4 days ago

59A Expands its Advisory Board with the Appointment of Gerry D'Angelo

Data-fuelled custom algorithms represent the next wave of innovation. 59A's proprietary platform is transparent by design, allowing advertisers to understand what's working and why.
Marketing tech
Marketing tech
fromUsermag
1 week ago

The Facebook scam economy

Meta's platforms face an epidemic of scams, with 70% of new advertisers promoting fraud, largely due to profit motives over user safety.
#streaming-services
Media industry
fromBusiness Insider
1 week ago

I have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentations

The media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromExchangewire
1 week ago
Media industry

Digest: Fox announces 'Fox One' Streaming Service Ahead of NFL Season; Google Tests 'AI Mode' Button in Place of 'I'm Feeling Lucky' - ExchangeWire.com

Media industry
fromBusiness Insider
1 week ago

I have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentations

The media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromExchangewire
1 week ago
Media industry

Digest: Fox announces 'Fox One' Streaming Service Ahead of NFL Season; Google Tests 'AI Mode' Button in Place of 'I'm Feeling Lucky' - ExchangeWire.com

Marketing tech
fromThe Drum
1 week ago

Does the future of advertising have to be dystopian?

Advertising's future resembles dystopian predictions, fueled by an obsession with personalization.
Media reflects deep societal concerns about the impact of pervasive advertising.
fromThe Local Germany
1 week ago

Today in Germany: A roundup of the latest news on Thursday

The local initiative Hamburg Werbefrei failed to secure enough signatures for a referendum aimed at restricting public advertising, highlighting challenges faced by grassroots movements.
Germany news
fromExchangewire
1 week ago

Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

Node is built to simplify integration and improve publisher control, competing with traditional header bidding systems with high transparency and performance.
Marketing tech
fromBusiness Insider
1 week ago

Advertisers hit back at Elon Musk's ad boycott lawsuit, saying X disrupted its own business and 'alienated' customers

Advertisers argue that X's claims of a conspiracy for an illegal boycott are unfounded, attributing the revenue loss instead to X's own disruption and alienation of customers.
Marketing tech
Marketing tech
fromSearch Engine Roundtable
1 week ago

Google Ads Ads Funded By Label

Google updated its Ads Transparency policy to include a new 'Ads funded by' section.
Verified advertisers will have payment profile names displayed as payer names starting May 2025.
fromThe Verge
1 week ago

Warner Bros. Discovery is launching a cinematic universe for brand deals

According to WBD, Storyverse content will run on its own linear and digital platforms as well as social channels.
DC food
#ai
fromDigiday
1 week ago
Marketing tech

Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race

fromDigiday
1 week ago
Marketing tech

Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race

E-Commerce
fromAdweek
1 week ago

Walmart to Increase Prices, CEO Says During Earnings

Walmart experienced significant growth in its ad business and ecommerce profitability despite challenges from tariffs in Q1 2026.
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