#advertising

#advertising

Total net revenues-- Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year, with games and advertising as the main growth drivers. Games revenue-- Increased 60% year over year to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue-- Grew 20% year over year to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base.

Hit by a property market downturn, weak employment rates and choppy consumer demand, companies in China, the world's second-largest economy, have reined in advertising spending to cut costs and protect their margins. The squeeze has spilled over into Baidu, which relies heavily on advertising in its search engine. Its core online advertising business, which typically makes up 60% of overall company revenue, saw revenue decrease 15% to 16.2 billion yuan during the April-June quarter.

Swatch has faced backlash and accusations of racism for an advert that featured a model pulling the corners of his eyes, causing significant outrage on social media.

In Asia, internet users are more likely to watch advertisements rather than flick them away, showcasing a significant cultural difference in engagement with marketing content.

"We're still hesitant with X because it's historically underperformed and Grok, its AI assistant, is unproven. We'd need proof of its viability from a reputable source."

The Trade Desk operates the leading independent demand-side platform (DSP) that helps media buyers optimize advertising campaigns across digital channels, leveraging artificial intelligence.

Meta's current focus on AI-powered systems has enhanced its ad conversion rates, resulting in a 9% increase in average ad prices, indicating a significant shift in value generation.

The council concluded that the Ryanair ad was misleading, stating that the ad's claim 'prices will rise' pressured customers into purchasing flights sooner than necessary.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.

BuzzFeed's revenue reached $46.4 million in Q2 2025, beating estimates by 17.7%. High-margin areas like programmatic advertising and affiliate commerce contributed significantly to this growth.

Advertising has infiltrated every aspect of digital life, with ads present on e-readers, TVs, music streaming services, and even gaming consoles, disrupting user experiences.

These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database.

TelevisaUnivision secured $1.82 billion in U.S. advertising for 2024, representing a 2% increase from 2023, maintaining strong overall volume in an uncertain advertising market.

Volta Charging, an early entrant in the advertising and data business through its subsidiary Volta Media, is being shut down by Shell, its new owner.

In today’s ad landscape, brands are faced with a diluted performance marketing approach that struggles to connect with consumers who have become harder to reach.

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, according to a June report from Edison Research and SiriusXM Media.

The Mouse House has been steering bundle subscribers to the Disney+ app by loading it with most Hulu movies and shows and some ESPN content.

ICE is looking for a strong digital media advertising partner to enhance recruitment efforts targeting Gen Z, aiming to significantly increase personnel numbers to over 14,000.

Jaguar Land Rover's new chief executive, PB Balaji, will take over from Adrian Mardell in November, marking a significant leadership change as the company shifts towards electric vehicle production.