#advertising

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#amazon

Is Amazon Poised to Beat the Market in 2025? | The Motley Fool

Amazon continues to outperform the market due to strong growth in its advertising and AWS segments, despite slower e-commerce growth.

Amazon Doubles Down on Advertising Push in Return to TV's Upfront Week

Amazon is intensifying its competition with traditional TV companies by reinvesting in the advertising space through a strategic upfront event.

Amazon's Aggressive Upfront Move Will Crowd Fox, Telemundo

Amazon's initiation of a Monday night upfront presentation disrupts traditional scheduling, impacting competing networks and advertiser meetings.

Amazon Returns to Upfront Week With Notable Changes

Amazon will shift its upfront presentation to Monday evening, May 12, 2025, avoiding conflicts with competitors while enhancing its advertising reach.

Is Amazon Poised to Beat the Market in 2025? | The Motley Fool

Amazon continues to outperform the market due to strong growth in its advertising and AWS segments, despite slower e-commerce growth.

Amazon Doubles Down on Advertising Push in Return to TV's Upfront Week

Amazon is intensifying its competition with traditional TV companies by reinvesting in the advertising space through a strategic upfront event.

Amazon's Aggressive Upfront Move Will Crowd Fox, Telemundo

Amazon's initiation of a Monday night upfront presentation disrupts traditional scheduling, impacting competing networks and advertiser meetings.

Amazon Returns to Upfront Week With Notable Changes

Amazon will shift its upfront presentation to Monday evening, May 12, 2025, avoiding conflicts with competitors while enhancing its advertising reach.
moreamazon
#ai-technology

The topics and trends that will be the talk of CES this year

CES serves as a pivotal moment for advertisers to finalize their marketing strategies and budgets for the year ahead.

Here's what you need to know about Perplexity's Andrew Beck - the exec convincing advertisers to get involved

Andrew Beck is key to Perplexity's unique advertising model, which challenges traditional systems used by established competitors like Google.

The topics and trends that will be the talk of CES this year

CES serves as a pivotal moment for advertisers to finalize their marketing strategies and budgets for the year ahead.

Here's what you need to know about Perplexity's Andrew Beck - the exec convincing advertisers to get involved

Andrew Beck is key to Perplexity's unique advertising model, which challenges traditional systems used by established competitors like Google.
moreai-technology
#marketing

Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands

Advertising is failing to achieve necessary inclusivity and diversity, indicated by the low RX scores from recent advertisements.

Revolving Door Roundup: Cheil, IPG, WPP & More

Omnicom's acquisition of IPG is a significant industry event amid various other strategic moves in the advertising sector this month.

Great Minds Think Unalike: Advertising Week's 20-Year Evolution

Creativity and inclusivity define the future of advertising, highlighting the importance of human connection in a tech-driven landscape.

3 Advertising & Marketing Stocks to Consider Amid Industry Woes

The advertising industry is recovering due to economic growth and increased digital marketing.

How Omnicom's purchase of IPG changes the notion of an agency holding company

Omnicom's acquisition of IPG aims to create the world's largest agency-holding company, focusing on synergies, technology integration, and client-driven solutions.

24 Epic Advertising Fails That Probably Should Have Gotten Someone Fired (New Pics)

Effective advertising hinges on creativity and audience resonance, while failures can lead to unexpected humor.

Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands

Advertising is failing to achieve necessary inclusivity and diversity, indicated by the low RX scores from recent advertisements.

Revolving Door Roundup: Cheil, IPG, WPP & More

Omnicom's acquisition of IPG is a significant industry event amid various other strategic moves in the advertising sector this month.

Great Minds Think Unalike: Advertising Week's 20-Year Evolution

Creativity and inclusivity define the future of advertising, highlighting the importance of human connection in a tech-driven landscape.

3 Advertising & Marketing Stocks to Consider Amid Industry Woes

The advertising industry is recovering due to economic growth and increased digital marketing.

How Omnicom's purchase of IPG changes the notion of an agency holding company

Omnicom's acquisition of IPG aims to create the world's largest agency-holding company, focusing on synergies, technology integration, and client-driven solutions.

24 Epic Advertising Fails That Probably Should Have Gotten Someone Fired (New Pics)

Effective advertising hinges on creativity and audience resonance, while failures can lead to unexpected humor.
moremarketing

Look At These 32 Products (I Think You're Gonna Like What You See)

BuzzFeed provides independent product recommendations, some sourced from samples, while potentially earning a commission on sales.

'Buy Now!' Doc Director on Exposing Consumer Waste: "It's So Well Hidden From Us"

The documentary "Buy Now! The Shopping Conspiracy" critiques how major corporations contribute to global consumer waste through aggressive marketing and cultural influence.
#tiktok

How To Use TikTok Search Ads To Gain New Customers (2024) - Shopify

TikTok is increasingly becoming a preferred search platform for consumers, especially Gen Z and millennials.

TikTok files challenge with Supreme Court | MarTech

TikTok is challenging a law that may shut down its platform, citing First Amendment violations and significant consequences for users and brands.

Billionaire Frank McCourt reveals his plan to revamp TikTok in bid for app

Frank McCourt aims to bid for TikTok, restructuring its business model to empower users with control over advertising and diversifying revenue sources.

A top TikTok sales exec is leaving. Read the memo announcing his departure.

Sameer Singh, a key TikTok ad executive, is leaving the company amid potential U.S. ban challenges facing TikTok.

How To Use TikTok Search Ads To Gain New Customers (2024) - Shopify

TikTok is increasingly becoming a preferred search platform for consumers, especially Gen Z and millennials.

TikTok files challenge with Supreme Court | MarTech

TikTok is challenging a law that may shut down its platform, citing First Amendment violations and significant consequences for users and brands.

Billionaire Frank McCourt reveals his plan to revamp TikTok in bid for app

Frank McCourt aims to bid for TikTok, restructuring its business model to empower users with control over advertising and diversifying revenue sources.

A top TikTok sales exec is leaving. Read the memo announcing his departure.

Sameer Singh, a key TikTok ad executive, is leaving the company amid potential U.S. ban challenges facing TikTok.
moretiktok
#ctv

4 Retail Media Deals That Changed the Industry in 2024

Walmart's acquisition of Vizio is set to strengthen its ad business and competition in retail media.
The move may reshape the retail and commerce media landscape significantly in 2024.

CTV takeover: 2025 predictions | MarTech

Streaming platforms will offer more live programming beyond sports, enhancing cultural engagement for viewers and advertisers.

Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution

Media agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.

4 Retail Media Deals That Changed the Industry in 2024

Walmart's acquisition of Vizio is set to strengthen its ad business and competition in retail media.
The move may reshape the retail and commerce media landscape significantly in 2024.

CTV takeover: 2025 predictions | MarTech

Streaming platforms will offer more live programming beyond sports, enhancing cultural engagement for viewers and advertisers.

Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution

Media agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.
morectv
#social-media

Instagram Will Drive Half of Meta's Ad Revenue in 2025

Instagram's revenue contribution to Meta is projected to reach 50% of total U.S. ad revenue by 2024, a significant increase from 7% in 2015.

10 Ads That Struck a Cultural Nerve in 2024

Advertising in 2024 demands brands to engage with consumer feedback immediately, reflecting the changing landscape influenced by social media.

Inside Pinterest's quest to restore internet optimism

Pinterest stands out from other social media by fostering a positive and joyful atmosphere, aligning user experience with engagement and advertising success.

People Are Disgusted by Facebook's Plan to Deploy AI-Powered "Users"

Meta plans to populate Facebook with AI bots to increase engagement, raising concerns about authenticity and implications for advertising.

It's the end of the internet as we know it-and I feel fine

The foundations of the internet feel shaky as key platforms prioritize ads and low-quality content over user experience.

What Makes Micro-Influencers Effective in Marketing?

Micro-influencers are now preferred in marketing due to their authenticity and ability to connect with niche audiences.

Instagram Will Drive Half of Meta's Ad Revenue in 2025

Instagram's revenue contribution to Meta is projected to reach 50% of total U.S. ad revenue by 2024, a significant increase from 7% in 2015.

10 Ads That Struck a Cultural Nerve in 2024

Advertising in 2024 demands brands to engage with consumer feedback immediately, reflecting the changing landscape influenced by social media.

Inside Pinterest's quest to restore internet optimism

Pinterest stands out from other social media by fostering a positive and joyful atmosphere, aligning user experience with engagement and advertising success.

People Are Disgusted by Facebook's Plan to Deploy AI-Powered "Users"

Meta plans to populate Facebook with AI bots to increase engagement, raising concerns about authenticity and implications for advertising.

It's the end of the internet as we know it-and I feel fine

The foundations of the internet feel shaky as key platforms prioritize ads and low-quality content over user experience.

What Makes Micro-Influencers Effective in Marketing?

Micro-influencers are now preferred in marketing due to their authenticity and ability to connect with niche audiences.
moresocial-media

Advertising's dealmakers are gearing up for a 2025 surge

The cautious revival of M&A activity in 2024 is attributed to clearer perspectives on market uncertainties and potential deal-friendly policies from the incoming administration.
#consumer-engagement

RXBar combats 'New Year, New You' ads with B.S. Blocker Truck

RXBar's campaign promotes self-acceptance and authenticity, countering unrealistic resolutions with a creative marketing approach.

VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

FRAMEN and VIOOH are enhancing digital out-of-home advertising in Australia, demonstrating measurable success and growth in brand awareness and sales.

RXBar combats 'New Year, New You' ads with B.S. Blocker Truck

RXBar's campaign promotes self-acceptance and authenticity, countering unrealistic resolutions with a creative marketing approach.

VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

FRAMEN and VIOOH are enhancing digital out-of-home advertising in Australia, demonstrating measurable success and growth in brand awareness and sales.
moreconsumer-engagement

Is Alphabet a Top Stock to Buy for 2025? | The Motley Fool

Alphabet is positioned for strong growth in 2025 due to robust advertising revenue and successful investments in AI and cloud computing.
#generative-ai

How AI could shape content and ads in 2025

Generative AI tools are redefining creativity in advertising, facing mixed reactions from supporters and critics.

Why early generative AI ads aren't working and how creatives will shift to integrate the tech into their work

Marketers are eager to use generative AI for ads but face consumer skepticism due to perceived lack of human touch.

The definitive Digiday guide to what's in and out for advertising in 2025

In 2025, marketers will leverage niche sports opportunities to engage audiences more effectively.

Marketing Briefing: Let's end the year with a big recap of 2024's marketing trends

Marketers in 2024 learned to navigate unexpected changes and trends, especially in generative AI and the emergence of ad networks.

2024 in review: From AI boom to election frenzy, Digiday editors look back

2024 was a rollercoaster year for marketers, marked by fluctuating ad prices and the generative AI debate.

Skechers Refuses to Comment on Ad With Signs of Lazy AI

Skechers faced backlash for using generative AI in its advertising, reflecting public sentiment turning against such practices.

How AI could shape content and ads in 2025

Generative AI tools are redefining creativity in advertising, facing mixed reactions from supporters and critics.

Why early generative AI ads aren't working and how creatives will shift to integrate the tech into their work

Marketers are eager to use generative AI for ads but face consumer skepticism due to perceived lack of human touch.

The definitive Digiday guide to what's in and out for advertising in 2025

In 2025, marketers will leverage niche sports opportunities to engage audiences more effectively.

Marketing Briefing: Let's end the year with a big recap of 2024's marketing trends

Marketers in 2024 learned to navigate unexpected changes and trends, especially in generative AI and the emergence of ad networks.

2024 in review: From AI boom to election frenzy, Digiday editors look back

2024 was a rollercoaster year for marketers, marked by fluctuating ad prices and the generative AI debate.

Skechers Refuses to Comment on Ad With Signs of Lazy AI

Skechers faced backlash for using generative AI in its advertising, reflecting public sentiment turning against such practices.
moregenerative-ai
#marketing-strategies

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.
Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.

How to Effectively Advertise on Netflix for Your Campaign - The BeauTraveler

Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.

Google Ads Testing Search Ads Without Ad Descriptions Copy

Google Ads is testing search ads without ad copy, raising concerns about performance metrics and transparency for advertisers.

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.
Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.

How to Effectively Advertise on Netflix for Your Campaign - The BeauTraveler

Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.

Google Ads Testing Search Ads Without Ad Descriptions Copy

Google Ads is testing search ads without ad copy, raising concerns about performance metrics and transparency for advertisers.
moremarketing-strategies
#audience-engagement

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.
In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

YouTube Shares its Top Ad Campaigns of 2024

YouTube's top-performing ads in 2024 incorporate creator engagement and interactive elements to build viewer trust and brand affinity.

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.
In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

YouTube Shares its Top Ad Campaigns of 2024

YouTube's top-performing ads in 2024 incorporate creator engagement and interactive elements to build viewer trust and brand affinity.
moreaudience-engagement
#digital-marketing

Future of Podcast Advertising in 2025: Industry leaders' predictions

Podcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.

Why news consumers are a goldmine for advertisers

Targeting engaged news consumers allows advertisers to effectively capture attention and enhance campaign success.

Meta's latest update is a devastating blow to advertisers - what you need to know

Meta is limiting advertisers' targeting options by eliminating detailed targeting exclusions starting January 31, 2025, affecting campaign delivery.

Google Search Ads For Find Related Products & Services

Google is testing new sponsored search ads that lead to additional search results with more ads.

5 Retail Media Partnerships That Should Totally Happen in 2025

The retail media industry is transitioning with emerging partnerships that expand reach and enhance ad revenue opportunities.

Daily Search Forum Recap: December 26, 2024

Google's spam update is expected to be finalized soon, affecting search engine quality.
Adjustments in Google Merchant Center may offer more flexibility for advertisers.
Apple is actively defending its search partnership with Google.
A Google Ads bug could inadvertently enable broad match settings on campaigns.

Future of Podcast Advertising in 2025: Industry leaders' predictions

Podcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.

Why news consumers are a goldmine for advertisers

Targeting engaged news consumers allows advertisers to effectively capture attention and enhance campaign success.

Meta's latest update is a devastating blow to advertisers - what you need to know

Meta is limiting advertisers' targeting options by eliminating detailed targeting exclusions starting January 31, 2025, affecting campaign delivery.

Google Search Ads For Find Related Products & Services

Google is testing new sponsored search ads that lead to additional search results with more ads.

5 Retail Media Partnerships That Should Totally Happen in 2025

The retail media industry is transitioning with emerging partnerships that expand reach and enhance ad revenue opportunities.

Daily Search Forum Recap: December 26, 2024

Google's spam update is expected to be finalized soon, affecting search engine quality.
Adjustments in Google Merchant Center may offer more flexibility for advertisers.
Apple is actively defending its search partnership with Google.
A Google Ads bug could inadvertently enable broad match settings on campaigns.
moredigital-marketing
#market-growth

With every company entering the ad business, here's what to expect from retail media networks in 2025

Retail media networks are rapidly growing, with projected global digital ad spend reaching $140 billion in 2024, and set to continue increasing.
The profitability of retail media is evident in major retailers like Walmart, where advertising contributes significantly to operating income.

Is The Trade Desk Stock a Buy Before 2025? | The Motley Fool

The Trade Desk continues to demonstrate strong growth potential, offering a valuable alternative to larger ad-tech competitors.

With every company entering the ad business, here's what to expect from retail media networks in 2025

Retail media networks are rapidly growing, with projected global digital ad spend reaching $140 billion in 2024, and set to continue increasing.
The profitability of retail media is evident in major retailers like Walmart, where advertising contributes significantly to operating income.

Is The Trade Desk Stock a Buy Before 2025? | The Motley Fool

The Trade Desk continues to demonstrate strong growth potential, offering a valuable alternative to larger ad-tech competitors.
moremarket-growth
#google

Google is tracking your digital fingerprints again

Google is advancing user tracking through digital fingerprinting, which may compromise user privacy despite claims of enhanced protection.

Google is tracking your digital fingerprints again

Google's new data collection system combines advertising with digital fingerprinting, presenting a challenge to user privacy.

Google Local Service Ad With Extra Call Out Extensions

Google's new testing for Local Service Ads enhances visibility with additional extensions on mobile search.

Concerned internet users call out aggravating Google search results: 'This has been gradually becoming more common'

Google's search results are increasingly dominated by advertising, leading to concerns over reliability and user experience.

Daily Search Forum Recap: December 27, 2024

Google completed the December 2024 spam update rollout, affecting SEO rankings.
Bing is testing new search bar designs, indicating changes in user interface.
Google Ads has launched a brand report for improved campaign insights.

Daily Search Forum Recap: December 18, 2024

Google's API leak reveals crucial ranking information for marketing strategies.
Forbes fired freelancers due to Google site reputation policy enforcement.
Google Ads might show multiple ads from the same advertiser.
Innovations like image carousels and shadow effects are being tested by Google.

Google is tracking your digital fingerprints again

Google is advancing user tracking through digital fingerprinting, which may compromise user privacy despite claims of enhanced protection.

Google is tracking your digital fingerprints again

Google's new data collection system combines advertising with digital fingerprinting, presenting a challenge to user privacy.

Google Local Service Ad With Extra Call Out Extensions

Google's new testing for Local Service Ads enhances visibility with additional extensions on mobile search.

Concerned internet users call out aggravating Google search results: 'This has been gradually becoming more common'

Google's search results are increasingly dominated by advertising, leading to concerns over reliability and user experience.

Daily Search Forum Recap: December 27, 2024

Google completed the December 2024 spam update rollout, affecting SEO rankings.
Bing is testing new search bar designs, indicating changes in user interface.
Google Ads has launched a brand report for improved campaign insights.

Daily Search Forum Recap: December 18, 2024

Google's API leak reveals crucial ranking information for marketing strategies.
Forbes fired freelancers due to Google site reputation policy enforcement.
Google Ads might show multiple ads from the same advertiser.
Innovations like image carousels and shadow effects are being tested by Google.
moregoogle

Video: Google Spam Update Details, Google AI Organized Results, Google Ads Manual Actions and Updates, Apple Joins Google & Christmas Helpers

Google's December 2024 spam update has significantly influenced search results and advertising strategies during a busy holiday week.
#consumer-behavior

How brands are getting into the TV and movie game as they try to combat ad fatigue

Brands are utilizing film and TV projects as a response to ad fatigue, fostering collaboration with Hollywood.

What retailer marketers should be thinking about in 2025 | MarTech

Advertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.

Next Holiday Season, Ignore Everyone Except One Customer | HackerNoon

Holiday marketing is often a losing battle for small businesses against bigger brands with substantial budgets.
Instead of traditional marketing tactics, focus on one impactful campaign targeting a specific individual.

How brands are getting into the TV and movie game as they try to combat ad fatigue

Brands are utilizing film and TV projects as a response to ad fatigue, fostering collaboration with Hollywood.

What retailer marketers should be thinking about in 2025 | MarTech

Advertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.

Next Holiday Season, Ignore Everyone Except One Customer | HackerNoon

Holiday marketing is often a losing battle for small businesses against bigger brands with substantial budgets.
Instead of traditional marketing tactics, focus on one impactful campaign targeting a specific individual.
moreconsumer-behavior

ADWEEK Reporters Share Their Favorite Stories of 2024

2024 has been a transformative year, showcasing the breadth of stories that reporters value, ranging from meaningful issues to personal celebrations.

Google Ads Bug May Lead To Broad Match Being Turned On

Google Ads may automatically switch campaigns to broad match when changing bidding strategies, impacting keyword settings.
Advertisers should double-check campaign settings after switching to a conversion-based bidding strategy.

The Streaming Scene: As An Even-Murkier Era Of Scant Subscriber Numbers Nears, Another Volatile Year Winds Down

Netflix will stop reporting subscriber numbers in 2025, signaling a shift in performance metrics for streaming.
The streaming industry is facing dramatic changes with rising ad dominance and a focus on profitability.
#walmart

Buying a TV in 2025? Expect lower prices, more ads, and an OS war.

The TV industry will prioritize advertising technologies over hardware advancements in 2025.
Walmart's acquisition of Vizio will significantly influence the direction of TV advertising and user data collection.

Analysis-Target's holiday advertising push will only take it so far, investors say

U.S. retailers, particularly Target, are increasing ad spending on platforms like TikTok, yet still face competitive challenges and market share loss.

Buying a TV in 2025? Expect lower prices, more ads, and an OS war.

The TV industry will prioritize advertising technologies over hardware advancements in 2025.
Walmart's acquisition of Vizio will significantly influence the direction of TV advertising and user data collection.

Analysis-Target's holiday advertising push will only take it so far, investors say

U.S. retailers, particularly Target, are increasing ad spending on platforms like TikTok, yet still face competitive challenges and market share loss.
morewalmart

Ad of the Day: Vipps takes on Apple in action-packed spot

Vipps launches a campaign highlighting its mobile payment app as a simple and convenient alternative to Apple Pay in Norway.

ESPN thinks this ad will help convince you to pay for ESPN next year.

ESPN will debut a stand-alone streaming service called 'Flagship' in fall 2024, offering access without traditional cable subscriptions.

AdEx releases AURA, an AI-driven Web3 activity analyzer

AdEx AURA is an AI tool transforming blockchain advertising through personalized user recommendations using public blockchain data.
#digital-media

Ads took over streaming this year - and they're just getting started

Streaming services are shifting towards ad-supported tiers, resembling traditional TV models.

Print and broadcast have died. What's a creative to do?

The transition from traditional media to digital is profound, with overwhelming ad spending favoring digital platforms over broadcast.

Mixed Signals: What digital media's most notorious scandal says about the business | Semafor

Carlos Watson sentenced to nearly 10 years for fraud, raising concerns about the digital media industry's integrity and future scams.

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.

Ads took over streaming this year - and they're just getting started

Streaming services are shifting towards ad-supported tiers, resembling traditional TV models.

Print and broadcast have died. What's a creative to do?

The transition from traditional media to digital is profound, with overwhelming ad spending favoring digital platforms over broadcast.

Mixed Signals: What digital media's most notorious scandal says about the business | Semafor

Carlos Watson sentenced to nearly 10 years for fraud, raising concerns about the digital media industry's integrity and future scams.

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.
moredigital-media

The 10 best ads of 2024 (plus, one that's really bad)

This article reviews memorable advertisements of the year, highlighting creativity and emotional impact over traditional branding techniques.
#holiday-shopping

Wirecutter and Google Partner to Help Last-Minute Shoppers

Wirecutter teams up with Google Shopping to help last-minute holiday shoppers find local gifts quickly.

Ad of the Day: These billboards may calm shoppers down during holidays

Oblong's campaign aims to provide calmness to holiday shoppers through strategic outdoor advertising.

Wirecutter and Google Partner to Help Last-Minute Shoppers

Wirecutter teams up with Google Shopping to help last-minute holiday shoppers find local gifts quickly.

Ad of the Day: These billboards may calm shoppers down during holidays

Oblong's campaign aims to provide calmness to holiday shoppers through strategic outdoor advertising.
moreholiday-shopping

Meta's Instagram Eyes 50% of U.S. Ad Revenue Soars as TikTok Ban

Instagram may account for half of Meta's U.S. ad revenue by 2025.
User engagement with video content on Instagram is significantly driving ad revenue growth.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.

Amy Armstrong Joins Publicis In New CRO Role

Amy Armstrong joins Publicis Groupe as chief revenue officer to integrate and enhance its media capabilities through a cohesive platform.

AI understandability explored through the Scanbuy use case - SiliconANGLE

Causal AI is vital for transparency and trust in AI systems.
The Scanbuy and Howso partnership illustrates causal AI's impact in advertising.
Causal AI helps organizations understand the 'why' behind outcomes.
With rising regulations, causal AI enables compliance and performance optimization.
#brand-strategy

As AI beds in, is brand strategy becoming (ironically) all the more human?

2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.

Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands

Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.

As AI beds in, is brand strategy becoming (ironically) all the more human?

2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.

Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands

Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.
morebrand-strategy
#creativity

The true impact of the IPG/Omnicom merger for creatives, explained

The merger of advertising holding companies significantly impacts creatives in the industry, often leading to redundancy and job losses.

Jason Kelce's new Garage Beer ad is an instant Christmas classic

Jason Kelce created a humorous holiday beer song that reflects a light-hearted tradition and the brand's creative, agile advertising approach.

The true impact of the IPG/Omnicom merger for creatives, explained

The merger of advertising holding companies significantly impacts creatives in the industry, often leading to redundancy and job losses.

Jason Kelce's new Garage Beer ad is an instant Christmas classic

Jason Kelce created a humorous holiday beer song that reflects a light-hearted tradition and the brand's creative, agile advertising approach.
morecreativity
#marketing-strategy

Can Omnicom & IPG clients resist the itch to pitch?

The mega-merger of Omnicom and Interpublic may lead to client unrest and potentially increased pitching activity in 2025.

Yahoo DSP Survey: Singapore Marketers' Conversion Strategies at Risk with Data Complacency - ExchangeWire.com

Marketers in Singapore need to enhance their data-led practices due to challenges in the advertising landscape and concerns over signal loss and identity.

Can Omnicom & IPG clients resist the itch to pitch?

The mega-merger of Omnicom and Interpublic may lead to client unrest and potentially increased pitching activity in 2025.

Yahoo DSP Survey: Singapore Marketers' Conversion Strategies at Risk with Data Complacency - ExchangeWire.com

Marketers in Singapore need to enhance their data-led practices due to challenges in the advertising landscape and concerns over signal loss and identity.
moremarketing-strategy

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

Skechers faces AI allegations over sloppy Vogue ad

The Skechers ad controversy highlights consumer frustrations with AI-generated artwork in advertising, especially regarding quality and copyright issues.

Strategies for an Auction - The invisible agents of ad networks

The installation visualizes the opaque nature of digital advertising algorithms through an immersive sound experience.
#streaming

ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach

ITV's partnership with YouTube aims to broaden content reach beyond traditional platforms.
Warner Bros is restructuring its business to enhance profitability and flexibility.
Barb's tool has been found to overestimate broadcaster reach by 40%.
Agencies should be aware of reporting discrepancies affecting campaign effectiveness.

Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com

Nexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.
The collaboration broadens advertiser access to Vevo's premium video inventory.

ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach

ITV's partnership with YouTube aims to broaden content reach beyond traditional platforms.
Warner Bros is restructuring its business to enhance profitability and flexibility.
Barb's tool has been found to overestimate broadcaster reach by 40%.
Agencies should be aware of reporting discrepancies affecting campaign effectiveness.

Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com

Nexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.
The collaboration broadens advertiser access to Vevo's premium video inventory.
morestreaming

In 1999, the end was coming for newspapers. But few were looking for the signs

The newspaper industry was thriving in 1999 but faced looming challenges from technology and online services that would disrupt its future.

Spaceback and Roku unlock CTV advertising for more brands

Roku's partnership with Spaceback simplifies and reduces costs for advertisers to create dynamic ads for connected TV.

2024 was the year Reddit made a play for social media's organic sports crown

Reddit's sports fan communities saw a 35% engagement increase in 2024, driven by significant sporting events and strategic collaborations.
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