Apple is introducing the iPhone 16 in September, which means that the iPhone 15 will be rendered obsolete quickly, a record for Apple. This year, it's the fastest device to be taken off the shelf since its release last September.
Planned obsolescence is a core strategy for Apple to drive sales. Following the release of new devices, older models become obsolete as they generally do not receive the latest features, compelling users to upgrade.
Apple's strategy relies on selling new products frequently, which is why they ensure that older devices like the iPhone 15 aren't supported with the newest iOS updates, leading to faster obsolescence.
The iPhone 15's exclusion from the iOS 18 update raises concerns about the sustainability of its sales. Complaints about the model emerged shortly after its launch, showing a consumer dissatisfaction that Apple must address soon.
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