Apple and Netflix team up to air Formula 1 Canadian Grand Prix | TechCrunch

"For the first time, F1 fans in the U.S. will be able to watch the live race simultaneously on both Apple TV and Netflix. Netflix subscribers will be able to stream the full race weekend - including practice, qualifying, and the Grand Prix itself on May 24 - live on the platform."

"Beyond live race coverage, the partnership includes cross-promotion of Netflix's hit series, 'Drive to Survive.' For the first time, the eighth season - which consists of eight episodes covering the 2025 Formula One World Championship - will be available to both Apple TV subscribers in the U.S. and Netflix users globally, significantly broadening its audience."

"The company has said it plans to promote the sport across Apple News, Apple Maps (highlighting F1 tracks around the world), Apple Music, and Apple Fitness+, as well as in its physical retail stores. This collaboration also means Netflix continues to push into live sports broadcasting, after pivoting from a 'no-sports' stance to securing major rights for NFL Christmas games, WWE Raw, and MLB."

Apple and Netflix have announced a partnership to jointly broadcast the Formula 1 Canadian Grand Prix, marking the first time U.S. F1 fans can watch the live race simultaneously on both platforms. Netflix subscribers will stream the complete race weekend including practice, qualifying, and the Grand Prix on May 24. The partnership extends beyond live coverage to include cross-promotion of Netflix's acclaimed series 'Drive to Survive,' with season eight now available to both Apple TV subscribers in the U.S. and Netflix users globally. Apple's broader F1 strategy includes promotion across Apple News, Apple Maps, Apple Music, and Apple Fitness+. This collaboration reflects Netflix's recent pivot into live sports broadcasting following deals with NFL, WWE, and MLB, while Apple TV holds an exclusive multi-year broadcasting agreement with Formula 1 for all 24 races.

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