Indonesia's Ministry of Industry stated that Apple cannot market the iPhone 16 domestically due to failing to meet the 40% local content requirement for smartphones and tablets.
Despite healthy sales in other Asian markets, Apple ranks outside the top six smartphone brands in Indonesia, a key growth market with a tech-savvy young population.
Apple has only invested 1.5 trillion rupiah in Indonesia, short of their commitment of 1.7 trillion rupiah, while rivals like Samsung have established factories to meet local regulations.
The government has a history of implementing trade restrictions to encourage local production, but this strategy has had mixed success, visible in shortages of various goods.
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