"Since the release of iOS 14.5 in April 2021, Apple has required apps to ask for permission before tracking a user's activity across other apps and websites for personalized advertising. If a user selects the "Ask App Not to Track" option, the app is unable to access the device's advertising identifier. The feature enhances user privacy, but some advertisers have complained that it has significantly impacted revenue."
"A judge in Paris today decided not to suspend Apple's App Tracking Transparency privacy feature in France, according to the French newspaper La Tribune. In a statement shared with the publication, Apple said it welcomed the court's decision and will continue to support strong privacy protections for users. Last year, Apple was fined €150 million by France's competition regulator, after it determined that the company's decision to implement App Tracking Transparency was an abuse of market dominance."
A Paris judge declined to suspend Apple's App Tracking Transparency feature in France, allowing the feature to remain active. Apple welcomed the ruling and affirmed commitment to user privacy protections. France's competition regulator fined Apple €150 million last year, finding the implementation of App Tracking Transparency an abuse of market dominance that disadvantaged third-party developers and advertisers. Since iOS 14.5 in April 2021, the feature requires apps to request permission before cross-app and website tracking; selecting Ask App Not to Track prevents access to the device advertising identifier. Advertisers report significant revenue impacts, and Apple warned it might withdraw the feature in the EU due to regulatory pressure.
Read at MacRumors
Unable to calculate read time
Collection
[
|
...
]