"Apple Maps will soon have ads, allowing businesses to create ads that can appear when users search in Maps, at the top of search results and in a new Suggested Places experience."
"Ads in Maps will be clearly marked and designed to maintain users' privacy, ensuring that interactions and location data are not associated with Apple Accounts."
"Apple's slow expansion into advertising most directly benefits its over $100 billion Services business, which includes revenue from in-app purchases and advertising."
Apple Maps will begin displaying ads this summer in the US and Canada through the new Apple Business platform. Businesses can create ads that appear during searches in Maps and in a new Suggested Places feature. The program is open to Apple Business customers, and existing Apple Ads users can also book space in Maps. Ads will be clearly marked, ensuring user privacy by not associating interactions with Apple Accounts. This expansion supports Apple's Services business, which includes various revenue streams.
Read at Engadget
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