"Apple's advertising system for Maps will operate similarly to Google Maps, allowing brands to purchase ad slots that are linked to search results within the app."
"The Apple Business platform will be available in more than 200 countries and regions, with initial advertising rollout in the US and Canada this summer."
"Apple's services now account for a quarter of its annual sales, reportedly exceeding $100 billion a year, highlighting the importance of this advertising initiative."
Apple is set to introduce advertising on its Maps platform, part of a new service called Apple Business, launching on April 14. This advertising will function similarly to Google Maps, allowing brands to purchase ad slots tied to search results. Initially, ads will be available in the US and Canada, with plans to expand to over 200 countries. This initiative aims to enhance Apple's services business, which already generates over $100 billion annually, and includes options for upgraded iCloud storage and AppleCare Plus for Business.
Read at CNET
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