Apple has postponed the launch of its newest AI product, falling behind competitors like Alphabet and Microsoft. The delay, coupled with mediocre sales performance, raises concerns about the impact on future revenue. The company’s AI features, such as Siri's updates and the new Writing Tool, have seen limited improvements, not meeting consumer expectations. Original plans to release new features in iOS 18.4 have been pushed to "the coming year" due to unresolved bugs, leaving Apple at a potential disadvantage against rivals who are continually enhancing their AI capabilities.
Apple has delayed the release of its newest AI product, putting it significantly behind competitors like Alphabet and Microsoft, during a time of already mediocre sales.
Apple Intelligence's current AI features have received criticism for their limited improvements, particularly in Siri and the Writing Tool, which struggles with larger documents.
Despite expected improvements in iOS 18.4, Apple's timeline was shifted to 'the coming year' due to unresolved bugs, indicating potential setbacks in AI development.
With competitors like Microsoft's Copilot and Google's Gemini already available, Apple's delay may result in a considerable disadvantage in the tech market.
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