Apple is exploring the integration of AI search engines into its Safari browser, acknowledging limited options for search until now. Eddy Cue, Apple's SVP of services, disclosed plans during the Google monopoly trial, where Google was found guilty of monopolistic practices. As the lucrative deal potentially nears its end, Apple has engaged with AI companies like OpenAI and Anthropic. Cue mentioned search usage on Safari has declined, potentially due to the rise of AI tools, while emphasizing Apple remains early in the evaluation process.
Prior to AI, my feeling around this was, none of the others [search options] were valid choices. I think today there is much greater potential because there are new entrants attacking the problem in a different way.
We will add them to the list - they probably won't be the default. We will make sure we have the capability to switch if we have to.
We're not an oil company, we're not toothpaste - these are things that are going to last forever ... you may not need an iPhone 10 years from now.
Google continues to see overall query growth in Search. That includes an increase in total queries coming from Apple's devices and platforms.
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