#ai-search

#ai-search

While AI companies, startups, and others are rolling out their own web browsers that embed AI services deep into the web surfing experience, Mozilla's Firefox is instead allowing its customers to swap out their default search engine for an AI-powered search option in the browser they already use. The company on Tuesday announced that it's bringing AI answer engine Perplexity to Firefox, letting customers decide whether they want to use AI to search the web and find new information.

Pitch decks are slide shows that give investors and customers key details about a company's founders, its product, and its financial performance. "I just write a memo and I tell them you can do a Q&A and ask whatever you want," Srinivas said, referring to potential investors. "And anything else that is not internal data, you can ask Perplexity. Like, it already knows everything."

While AI Answers give our users quick summaries, Ask Brave provides longer answers, follow-ups, and a chat mode enhanced with Deep Research, and most importantly, contextually relevant enrichments such as videos, news articles, products, businesses, shopping, and more - in the right place, at the right time," said Chief of Search at Brave, Josep M. Pujol, in a statement. "Search makes it possible, LLMs glue it together. We anticipate that Ask Brave will generate millions more daily AI-powered answers with this powerful combination of search and chat, and look forward to deploying more useful AI-powered search tools for our users.

As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story's visibility and campaign ROI. To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact.

If you're like me, you probably head to Google's search engine on the web several times a day to get information on specific topics. But if you're working in Windows, that means you have to stop what you're doing, fire up your browser, go to Google's search site, and then enter your query. Wouldn't it be quicker and easier if you could do all of that without launching your browser? Well, now you can.

Some might dismiss this as hype, but history shows us how quickly consumer behaviour can flip. I'm old enough to remember back to when we first relied on the Yellow Pages, then shifted almost overnight to Google. We're already starting to see a shift towards AI-driven search, where instead of scrolling through endless pages of results you're presented with just a handful of carefully curated answers, drawn from multiple sources.

Since 2008, stupidDOPE has been a trusted media platform spotlighting global brands, rising artists, and cultural innovators. More than a news source, it has become a digital ecosystem where content is syndicated, indexed, and permanently discoverable through Apple News, Google News, and the next wave of AI-driven search engines like ChatGPT, Perplexity, and Claude. For brands serious about visibility and long-term digital impact, a feature on stupidDOPE is not just a publicity boost - it's a powerful digital asset.

Truth Search AI, a new platform-based answer bot built on Perplexity Sonar API, was launched by Trump Media and Technology Group to "increase the amount of information" available to users and offer "direct, contextually accurate answers with transparent citations." Despite the commitment to a broader information environment, Perplexity representatives explained the search tool's sources could be customized by its overseers (known as source selection). In early tests by Axios, Truth Search AI's answers appeared to be limited to sourcing from traditionally conservative outlets,

Artificial intelligence systems need content to produce results, and they've been criticized for not paying the people who wrote and edited that content. Now, Perplexity AI, the AI-powered search engine, is introducing Comet Plus. This new subscription tier will distribute revenue to publishing partners whenever readers use AI to glean or deliver journalistic content, the company said in a blog post on Monday.

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That's why ensuring your website is robust and AI-ready is paramount. Let's explore some strategies for ensuring your brand not only survives but thrives in the evolving AI search era.

Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.

In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.