According to recent reports, Apple is contemplating a major redesign of its Safari web browser to prioritize AI-powered search engines, as highlighted by Eddy Cue during a Department of Justice lawsuit against Alphabet. Cue pointed to the increasing usage of AI in searching, suggesting companies like OpenAI could surpass traditional ones like Google. Although Safari has seen a decline in searches, Cue warns it's too early for these AI platforms to become mainstream. The shift could threaten Apple's profitable search agreement with Google, which significantly contributes to its revenue.
Apple is contemplating a revamp of its Safari web browser to integrate AI-powered search engines, hinting at a potential shift from Google, currently the default search provider.
Eddy Cue emphasized the rising influence of AI search platforms like OpenAI and Anthropic, which he believes may replace traditional sources like Google in the near future.
Cue acknowledged a significant drop in Safari searches, attributing it to the burgeoning adoption of AI technologies, though he cautioned that it's still premature for these platforms to take center stage.
The existing agreement between Apple and Google generates substantial revenue for Apple, with Cue indicating that a future shift toward AI could threaten this lucrative partnership.
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