#technology-trends

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#ai

VCs say AI agents will be big in 2025. Here's an exclusive look at the pitch deck one startup in the space used to raise $20 million.

Voice AI agents are a key focus for investors in 2025, with Vapi raising $20 million to accelerate development.

(Gen)AI in 2025: autonomous, for more industries and collaborative

AI and GenAI are anticipated to drive significant technology trends by 2025, impacting various sectors including robotics, cleantech, and supply chains.

Business Tech News: ChatGPT Search Could Destroy Online Businesses

AI chatbots like ChatGPT are changing how users search online, impacting businesses reliant on traditional search engines.

Zoom abandons its video-based identity, rebranding as an AI-first company

Zoom is rebranding to focus on its AI-first strategy, dropping 'Video' from its name.

No limits: Data-driven insights for your future success, now

AI is crucial for efficiently turning vast amounts of enterprise data into actionable insights.
Workforce empowerment through advanced AI tools is key to competitive advantage by 2025.

Could AI make you a billionaire in 2025?

AI enables the creation of software companies by individuals without coding expertise.

VCs say AI agents will be big in 2025. Here's an exclusive look at the pitch deck one startup in the space used to raise $20 million.

Voice AI agents are a key focus for investors in 2025, with Vapi raising $20 million to accelerate development.

(Gen)AI in 2025: autonomous, for more industries and collaborative

AI and GenAI are anticipated to drive significant technology trends by 2025, impacting various sectors including robotics, cleantech, and supply chains.

Business Tech News: ChatGPT Search Could Destroy Online Businesses

AI chatbots like ChatGPT are changing how users search online, impacting businesses reliant on traditional search engines.

Zoom abandons its video-based identity, rebranding as an AI-first company

Zoom is rebranding to focus on its AI-first strategy, dropping 'Video' from its name.

No limits: Data-driven insights for your future success, now

AI is crucial for efficiently turning vast amounts of enterprise data into actionable insights.
Workforce empowerment through advanced AI tools is key to competitive advantage by 2025.

Could AI make you a billionaire in 2025?

AI enables the creation of software companies by individuals without coding expertise.
moreai
#consumer-electronics

4 ways the tech we buy is designed to fail, and why you should be furious

Consumer electronics trends show devices are increasingly unrepairable and disposable, leading to a cycle of waste and high replacement costs.

CES 2025 Live Blog: News, Photos, and Videos From Tech's Big Show

CES in January showcases diverse technology products, attracting global attention.
Live coverage of CES captures trends and innovations in consumer electronics.

What Lawyers Can Learn From CES 2025: Trends That Matter

CES showcases evolving consumer tech trends that affect industries, including the legal sector, through widespread adoption by professionals like lawyers.

The best CES 2025 products you can buy right now

CES is a key event where major tech brands unveil their latest consumer innovations.

Amazon Just Dropped the Biggest Echo Show Ever

Amazon is expanding its Echo Show lineup with the new 21-inch device due to customer demand for larger screens and better audio quality.

The 12 best gadgets we reviewed this year

Engadget uses a rigorous scoring system to evaluate and compare gadgets, helping to highlight the best products of the year.

4 ways the tech we buy is designed to fail, and why you should be furious

Consumer electronics trends show devices are increasingly unrepairable and disposable, leading to a cycle of waste and high replacement costs.

CES 2025 Live Blog: News, Photos, and Videos From Tech's Big Show

CES in January showcases diverse technology products, attracting global attention.
Live coverage of CES captures trends and innovations in consumer electronics.

What Lawyers Can Learn From CES 2025: Trends That Matter

CES showcases evolving consumer tech trends that affect industries, including the legal sector, through widespread adoption by professionals like lawyers.

The best CES 2025 products you can buy right now

CES is a key event where major tech brands unveil their latest consumer innovations.

Amazon Just Dropped the Biggest Echo Show Ever

Amazon is expanding its Echo Show lineup with the new 21-inch device due to customer demand for larger screens and better audio quality.

The 12 best gadgets we reviewed this year

Engadget uses a rigorous scoring system to evaluate and compare gadgets, helping to highlight the best products of the year.
moreconsumer-electronics

Nuclear has changed. Will the U.S. change with it? - Harvard Gazette

Nuclear power is seeing a resurgence due to rising demand for carbon-free electricity and technological advancements.
#ai-development

Google CEO Sundar Pichai: Big Changes to Search Next Year | Entrepreneur

AI is in its early stages and will soon enable more complex queries in Google Search.

How can we keep ourselves more advance with rapidly growing technologies?

Edge technology will modernize the tech field, enhancing automation and innovation.

Google's CEO: Scaling Gemini For Consumers Biggest Focus Of 2025

Google's CEO emphasizes the urgent need to accelerate AI product development in 2025, with a focus on their Gemini app.

OpenAI rolls out upgrade to reasoning model, new dev tools

OpenAI's latest launch aims to remain competitive against AWS, Google, and Microsoft in the AI development landscape.

Google CEO Sundar Pichai: Big Changes to Search Next Year | Entrepreneur

AI is in its early stages and will soon enable more complex queries in Google Search.

How can we keep ourselves more advance with rapidly growing technologies?

Edge technology will modernize the tech field, enhancing automation and innovation.

Google's CEO: Scaling Gemini For Consumers Biggest Focus Of 2025

Google's CEO emphasizes the urgent need to accelerate AI product development in 2025, with a focus on their Gemini app.

OpenAI rolls out upgrade to reasoning model, new dev tools

OpenAI's latest launch aims to remain competitive against AWS, Google, and Microsoft in the AI development landscape.
moreai-development
#microsoft

Microsoft Says It's Time to Replace Your Old Windows 10 PC

2025 is predicted to be the year of Windows 11 PC refresh as Windows 10 support ends.
Microsoft encourages users to upgrade to new PCs to ensure security and performance.

Microsoft and OpenAI have a financial definition of AGI: report | TechCrunch

Microsoft defines AGI based on OpenAI's profitability, indicating OpenAI is years away from achieving it.

Microsoft Says It's Time to Replace Your Old Windows 10 PC

2025 is predicted to be the year of Windows 11 PC refresh as Windows 10 support ends.
Microsoft encourages users to upgrade to new PCs to ensure security and performance.

Microsoft and OpenAI have a financial definition of AGI: report | TechCrunch

Microsoft defines AGI based on OpenAI's profitability, indicating OpenAI is years away from achieving it.
moremicrosoft
#artificial-intelligence

Every AI Prediction That Came True in 2024-and the Ones That Didn't | HackerNoon

AI achieved transformative presence in everyday life in 2024, exceeding 2023 predictions.
Nvidia cemented its role as a leader in cloud technologies for AI.
AI technologies tackled complex problems, reshaping industry dynamics.

Search Is Dead. Long Live AI Search - With AI Agents.

AI assistants like ChatGPT and Perplexity are transforming online searches, offering alternatives to traditional search engines like Google.

Enterprises struggle with what to do with Gen AI, say venture capitalists

Companies are investing in AI but lack clear strategies for its implementation.
Despite uncertainty, there's strong optimism about the future of generative AI adoption.

Two years of ChatGPT: From utter amazement to the trough of disillusionment'

ChatGPT has significantly impacted AI conversations, but two years later, interest has waned as expectations have proved to be inflated.

Deloitte's annual tech trends report: AI will soon be in everything

AI will become seamlessly integrated into daily life, enhancing various sectors while remaining barely noticed.
Preparation and fundamental investments in strategy and infrastructure are necessary to leverage AI's full potential.

3 Big Things Going On At OpenAI: Business Changes, And AI Evolution

OpenAI, led by Sam Altman, is transforming AI's impact on society, moving beyond traditional business models.

Every AI Prediction That Came True in 2024-and the Ones That Didn't | HackerNoon

AI achieved transformative presence in everyday life in 2024, exceeding 2023 predictions.
Nvidia cemented its role as a leader in cloud technologies for AI.
AI technologies tackled complex problems, reshaping industry dynamics.

Search Is Dead. Long Live AI Search - With AI Agents.

AI assistants like ChatGPT and Perplexity are transforming online searches, offering alternatives to traditional search engines like Google.

Enterprises struggle with what to do with Gen AI, say venture capitalists

Companies are investing in AI but lack clear strategies for its implementation.
Despite uncertainty, there's strong optimism about the future of generative AI adoption.

Two years of ChatGPT: From utter amazement to the trough of disillusionment'

ChatGPT has significantly impacted AI conversations, but two years later, interest has waned as expectations have proved to be inflated.

Deloitte's annual tech trends report: AI will soon be in everything

AI will become seamlessly integrated into daily life, enhancing various sectors while remaining barely noticed.
Preparation and fundamental investments in strategy and infrastructure are necessary to leverage AI's full potential.

3 Big Things Going On At OpenAI: Business Changes, And AI Evolution

OpenAI, led by Sam Altman, is transforming AI's impact on society, moving beyond traditional business models.
moreartificial-intelligence
#software-development

Demand for AI skills soars, while demand for programming skills falls - O'Reilly report

Demand for AI skills is rapidly increasing, while interest in traditional programming languages is declining.

Best of 2024: Platform Engineering: The 2024 Game-Changer in Tech - DevOps.com

Platform engineering will gain momentum in 2024, enhancing developer productivity and addressing inefficiencies in software development.

Demand for AI skills soars, while demand for programming skills falls - O'Reilly report

Demand for AI skills is rapidly increasing, while interest in traditional programming languages is declining.

Best of 2024: Platform Engineering: The 2024 Game-Changer in Tech - DevOps.com

Platform engineering will gain momentum in 2024, enhancing developer productivity and addressing inefficiencies in software development.
moresoftware-development
#chatgpt

Two years of ChatGPT: the conversation that never ends

ChatGPT has significantly influenced public perception and regulation of AI, maintaining relevance and prompting urgent discussions on ethics, energy, and safety.

How to program your iPhone's Action Button to summon ChatGPT's voice assistant

OpenAI's Advanced Voice assistant enhances user experience by understanding context and surroundings, setting a new standard for voice interactions.

The AI Tool Your Competitors Don't Want You to Know About | Entrepreneur

1minAI is emerging as a more user-friendly and cost-effective alternative to ChatGPT, featuring a suite of preset AI tools.

OpenAI is definitely, maybe thinking about ads for ChatGPT

OpenAI is contemplating advertising for ChatGPT but has no current plans to implement it.

Two years of ChatGPT: the conversation that never ends

ChatGPT has significantly influenced public perception and regulation of AI, maintaining relevance and prompting urgent discussions on ethics, energy, and safety.

How to program your iPhone's Action Button to summon ChatGPT's voice assistant

OpenAI's Advanced Voice assistant enhances user experience by understanding context and surroundings, setting a new standard for voice interactions.

The AI Tool Your Competitors Don't Want You to Know About | Entrepreneur

1minAI is emerging as a more user-friendly and cost-effective alternative to ChatGPT, featuring a suite of preset AI tools.

OpenAI is definitely, maybe thinking about ads for ChatGPT

OpenAI is contemplating advertising for ChatGPT but has no current plans to implement it.
morechatgpt
#social-media

Nearly half of U.S. teens say they're online 'almost constantly'

Nearly half of American teens are constantly online, showing significant increase in usage over the last decade.

Mike McCue: Why Flipboard Sees the Fediverse as Its Future

Flipboard is transitioning to embrace the decentralized web, aiming to become a 'Fediverse browser.'

Instagram users discover old AI-powered "characters," instantly revile them

Meta's AI character profiles, created to engage users on social media, faced backlash and are now being removed due to user distaste.

Nearly half of U.S. teens say they're online 'almost constantly'

Nearly half of American teens are constantly online, showing significant increase in usage over the last decade.

Mike McCue: Why Flipboard Sees the Fediverse as Its Future

Flipboard is transitioning to embrace the decentralized web, aiming to become a 'Fediverse browser.'

Instagram users discover old AI-powered "characters," instantly revile them

Meta's AI character profiles, created to engage users on social media, faced backlash and are now being removed due to user distaste.
moresocial-media
#apple

Apple working on 'giant foldable iPad' to boost product lineup: report

Apple is developing a giant foldable iPad aiming to enhance its product lineup by 2028.

Is THIS the foldable iPhone? Apple's device could arrive in 2025

Apple is preparing to launch its first foldable iPhone, known as 'iPhone Flip,' inspired by existing designs from competitors like Samsung.

Apple iPhone SE 4 incoming even earlier than expected

Apple is set to launch the iPhone SE 4 in early 2025, likely in March, featuring new design changes and a potential price increase.

Apple is reportedly trying to make a giant iPad-like foldable with no crease

Apple is developing a large foldable device resembling a giant iPad, targeting a 2028 release.
The device aims to have a nearly invisible crease when opened.

Apple Is Working on Foldable iPhones and iPads: Reports | Entrepreneur

Apple plans to introduce foldable iPhone and iPad devices by 2026, which may drive upgrades among users.

Apple reportedly won't launch an iPhone subscription service

Apple has discontinued development of a hardware subscription service for iPhones, originally planned to launch in 2022.
Setbacks in software and regulatory issues have halted the subscription's progression.

Apple working on 'giant foldable iPad' to boost product lineup: report

Apple is developing a giant foldable iPad aiming to enhance its product lineup by 2028.

Is THIS the foldable iPhone? Apple's device could arrive in 2025

Apple is preparing to launch its first foldable iPhone, known as 'iPhone Flip,' inspired by existing designs from competitors like Samsung.

Apple iPhone SE 4 incoming even earlier than expected

Apple is set to launch the iPhone SE 4 in early 2025, likely in March, featuring new design changes and a potential price increase.

Apple is reportedly trying to make a giant iPad-like foldable with no crease

Apple is developing a large foldable device resembling a giant iPad, targeting a 2028 release.
The device aims to have a nearly invisible crease when opened.

Apple Is Working on Foldable iPhones and iPads: Reports | Entrepreneur

Apple plans to introduce foldable iPhone and iPad devices by 2026, which may drive upgrades among users.

Apple reportedly won't launch an iPhone subscription service

Apple has discontinued development of a hardware subscription service for iPhones, originally planned to launch in 2022.
Setbacks in software and regulatory issues have halted the subscription's progression.
moreapple
#data-privacy

Which apps were most hungry for your data in 2024?

Apps continue to exploit personal data for profit, raising concerns over privacy and security as we approach 2025.

The trends we're watching in 2025

Sovereign cloud will significantly influence tech trends in 2025.
AI application management and data privacy in private clouds are priorities for companies.

Which apps were most hungry for your data in 2024?

Apps continue to exploit personal data for profit, raising concerns over privacy and security as we approach 2025.

The trends we're watching in 2025

Sovereign cloud will significantly influence tech trends in 2025.
AI application management and data privacy in private clouds are priorities for companies.
moredata-privacy

We're All in 'Dark Mode' Now

The trend of dark mode in software interfaces represents a significant shift in user preferences, emphasizing eye comfort and battery efficiency.

30 years ago Tomorrow's World predicted 2025 - how did it do?

Predictions from 1995's Tomorrow's World about 2025 were insightful but not entirely accurate regarding the internet, space mining, and technological advancements.

7 rules to follow before installing a home security camera - and where you should never put one

Security cameras are becoming more affordable and reliable, enhancing home safety.
Proper camera positioning is critical to avoid obstructions and glare.

How will AI reshape the world? Well, it could be the spreadsheet of the 21st century | John Naughton

2025 may be the year AI agents emerge as intelligent systems that effectively carry out complex tasks and assist individuals in daily life.
#innovation

Apple's foldable iPad could be like 'two iPad Pros side-by-side'

Apple plans to release a foldable iPad by 2028 featuring advanced functionalities.

The TechBeat: No, You Don't Need a Highly Specialized Team to Build Your SaaS Application (12/9/2024) | HackerNoon

Product development is increasingly favoring smaller, agile teams over traditional large teams.
Changing team dynamics in tech enable innovation and adaptability.

The app gold rush 'is kind of over,' Procreate CEO says. Here's his advice if you're thinking of making an app.

Current VC funding for apps has significantly decreased, making market entry challenging for new startups.
Aspiring app founders are encouraged to take bold risks and create unique solutions rather than follow existing trends.

Stand Out From Other Developers By Contributing to Open Source | HackerNoon

Creating an open-source project helps developers stand out and showcase professionalism in the IT market.

Apple's foldable iPad could be like 'two iPad Pros side-by-side'

Apple plans to release a foldable iPad by 2028 featuring advanced functionalities.

The TechBeat: No, You Don't Need a Highly Specialized Team to Build Your SaaS Application (12/9/2024) | HackerNoon

Product development is increasingly favoring smaller, agile teams over traditional large teams.
Changing team dynamics in tech enable innovation and adaptability.

The app gold rush 'is kind of over,' Procreate CEO says. Here's his advice if you're thinking of making an app.

Current VC funding for apps has significantly decreased, making market entry challenging for new startups.
Aspiring app founders are encouraged to take bold risks and create unique solutions rather than follow existing trends.

Stand Out From Other Developers By Contributing to Open Source | HackerNoon

Creating an open-source project helps developers stand out and showcase professionalism in the IT market.
moreinnovation

What is serverless? Serverless computing explained

Serverless computing allows developers to focus on writing code without worrying about hardware or server management.

Charles Norfleet Shares Advice On Navigating the Future of Wealth Management

Charles Norfleet emphasizes the importance of personalized wealth management and fostering professional dialogue through his new personal website.

Google Search Getting AI Mode

Google Search is introducing an 'AI Mode' that mirrors its Gemini AI chatbot to enhance user experience and integrate AI capabilities.
#virtual-reality

2025 Will Be Smart Glasses All the Way Down

Smart glasses provide a convenient way to interact digitally with the real world, overcoming limitations of traditional VR headsets.

The Future of Interactive Online Experiences: How Emerging Technologies Are Transforming Customer Engagement

Emerging technologies are reshaping customer experiences by creating more immersive and engaging interactions with brands.

2025 Will Be Smart Glasses All the Way Down

Smart glasses provide a convenient way to interact digitally with the real world, overcoming limitations of traditional VR headsets.

The Future of Interactive Online Experiences: How Emerging Technologies Are Transforming Customer Engagement

Emerging technologies are reshaping customer experiences by creating more immersive and engaging interactions with brands.
morevirtual-reality
#privacy

The TechBeat: Why AI-Powered Image Hosting APIs Are Essential for Modern Businesses (12/1/2024) | HackerNoon

Digital surveillance is used by governments to suppress activism by exploiting public resignation towards privacy concerns.

Top 13 Secure Messaging Apps in 2024 | ClickUp

Businesses and individuals need secure messaging apps to protect their digital communications.
Key features to look for in secure messaging apps include end-to-end encryption and two-factor authentication.

The TechBeat: Why AI-Powered Image Hosting APIs Are Essential for Modern Businesses (12/1/2024) | HackerNoon

Digital surveillance is used by governments to suppress activism by exploiting public resignation towards privacy concerns.

Top 13 Secure Messaging Apps in 2024 | ClickUp

Businesses and individuals need secure messaging apps to protect their digital communications.
Key features to look for in secure messaging apps include end-to-end encryption and two-factor authentication.
moreprivacy
#generative-ai

What role will the cloud play in the AI era?

Cloud computing remains critical for businesses, especially in supporting generative AI technology, which demands extensive infrastructure.

Deliver engaging and personalized experiences with your own digital assistants

Generative AI revolutionizes content creation and personalized interactions through advanced technologies.

What are AI agents and why are they now so pervasive?

Agentic AI marks a significant evolution in generative AI, focusing on proactive problem-solving and autonomous task execution.

How Gen AI and Analytical AI Differ - and When to Use Each

Organizations must balance the use of generative AI with analytical AI to fully leverage their potential in business transformation.

The biggest 3D art trends we'll see in 2025

Advancements in hardware and software are democratizing 3D art, enabling indie creators to rival larger studios by 2025.

Why your ChatGPT app will need a no-code rescue | App Developer Magazine

Generative AI offers benefits in app development, but founders face challenges that require combining AI with no-code platforms for successful outcomes.

What role will the cloud play in the AI era?

Cloud computing remains critical for businesses, especially in supporting generative AI technology, which demands extensive infrastructure.

Deliver engaging and personalized experiences with your own digital assistants

Generative AI revolutionizes content creation and personalized interactions through advanced technologies.

What are AI agents and why are they now so pervasive?

Agentic AI marks a significant evolution in generative AI, focusing on proactive problem-solving and autonomous task execution.

How Gen AI and Analytical AI Differ - and When to Use Each

Organizations must balance the use of generative AI with analytical AI to fully leverage their potential in business transformation.

The biggest 3D art trends we'll see in 2025

Advancements in hardware and software are democratizing 3D art, enabling indie creators to rival larger studios by 2025.

Why your ChatGPT app will need a no-code rescue | App Developer Magazine

Generative AI offers benefits in app development, but founders face challenges that require combining AI with no-code platforms for successful outcomes.
moregenerative-ai

What if your Laptop Bag WAS a Laptop? - Yanko Design

The Haru revolutionizes laptop design by integrating it into the laptop bag, creating a portable workstation for on-the-go users.

On Arm PC return rates and CEO posturing

Intel's interim CEO expresses concerns over high returns of Arm PCs, but informed enterprise buyers prioritize compatibility with existing applications.

Panasonic's latest old-school camera can shoot your next TikTok

The Lumix ZS99 camera combines retro design with modern features, appealing to younger generations.

Eddie AI is one of the best video editing tools out there

AI is transforming video editing by enabling users to edit through natural language commands, streamlining the editing process.
#google

Google Core Updates To Happen More Often

Google plans to implement more frequent core updates throughout the year, potentially running them in real-time.

An Android-ChromeOS merger might actually make sense now

Google is rumored to be merging Android and ChromeOS into a single platform, potentially enhancing user experience.

Google Core Updates To Happen More Often

Google plans to implement more frequent core updates throughout the year, potentially running them in real-time.

An Android-ChromeOS merger might actually make sense now

Google is rumored to be merging Android and ChromeOS into a single platform, potentially enhancing user experience.
moregoogle

RIP, Cruise robotaxi | TechCrunch

GM's withdrawal of funding for Cruise highlights ongoing volatility in the self-driving car market.
from The Verge
3 weeks ago

I saw Google's plan to put Android on your face

Google's Android XR aims to revolutionize augmented reality with integrated AI and real-time features, setting the stage for future consumer devices.

The Last Bank Branch? Not Quite, But Close - Tearsheet

The U.S. banking industry is shrinking its physical branch presence due to the rise of digital banking, with 944 branches closed in 2024.

Was your 2024 Spotify Wrapped disappointing? A former engineer explains why it felt like a flop this year

Spotify's Wrapped 2024 received significant criticism from users despite record engagement.
The feature lacked community connection and context compared to previous years.

The Design Routine of International Super Apps: what AI doesn't know that humans do

Super apps combine multiple services into one platform, increasing user engagement and simplifying the user experience.

The HackerNoon Newsletter: The $XRP Comeback Was a Long Time Coming (12/6/2024) | HackerNoon

Interactive fiction empowers readers to shape their own narratives.
Ripple's strategic moves have strengthened its stance in the competitive cryptocurrency space.

The TechBeat: No, You Don't Need a Highly Specialized Team to Build Your SaaS Application (12/7/2024) | HackerNoon

The rise of low-code and no-code tools is changing the landscape of product development, enabling broader participation.

This is one of the world's fastest SSD -- and I loved testing it!

Storage performance is often the overlooked cause of PC sluggishness, not CPU or RAM.
The Crucial T705 offers remarkable speeds, making it the world's fastest SSD for compatible systems.
#drones

Top 10 Hottest Remote-Controlled Toys Right Now

Remote-controlled toys are trending among all age groups, offering advanced technology and unique experiences across diverse types of toys.

DJI's first portable power stations are packed with features, and on sale now for Cyber Monday

DJI introduces new portable power stations with rapid charging capabilities for drones, enhancing convenience for drone operators.

Top 10 Hottest Remote-Controlled Toys Right Now

Remote-controlled toys are trending among all age groups, offering advanced technology and unique experiences across diverse types of toys.

DJI's first portable power stations are packed with features, and on sale now for Cyber Monday

DJI introduces new portable power stations with rapid charging capabilities for drones, enhancing convenience for drone operators.
moredrones

The State of Australian Data Centres Amid the AI Revolution

AI will significantly impact every business, similar to how the internet transformed industries.

Passwords are giving way to better security methods until those are hacked too, that is

Passwords are weak and easily compromised; a shift towards biometric authentication is emerging as a solution.

Premium-priced AI PCs? Businesses aren't buying - yet

AI PC adoption is hindered by premium pricing and a lack of compelling applications, leading to delayed upgrades in businesses.

Top 10 Top Kindle Scribe Alternatives to Try | ClickUp

Explore a variety of digital note-taking tools beyond Kindle Scribe for improved productivity and effective note-taking strategies.

New Relic releases State of Observability for Retail report

Leading retail organizations leverage observability to enhance digital customer experiences and improve operational efficiency, achieving a reported 4x return on investment.
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