"The film is no longer being aired," Apple said, apologizing for the ad's misrepresentation of Thailand and failure to capture its vibrancy.
"Thai people are deeply unhappy with the advertisement," leading a lawmaker to encourage a boycott of Apple products and switch to other brands, showcasing the impact of the backlash.
Thailand's prime minister noted there are two sides to every coin regarding the ad controversy and downplayed concerns about potential impact on Apple's investment in the country.
The ad titled 'OOO (Out of Office)' faced criticism for its outdated depiction of Thailand, with sepia filters and scenes misrepresenting the country as underdeveloped, leading to its removal.
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