"A few weeks ago, my iPhone woke me up at 3:30am. In a way, it was my fault. I'd technically set the alarm "for three thirty." In another way, it was Siri's fault. Apple's AI assistant never thought to question if I was asking for AM or PM. And it simply assumed the most painful option for me. It's just one of countless tiny examples of how Siri, 16 years since Apple acquired the technology, has been a disappointing product."
"Apple had toyed with third party AI before, most recently via an agreement with OpenAI where users could opt in to have Siri ask ChatGPT a question. But this approach was always a silly stopgap. No one wants a go-between between an incapable chatbot and an all-knowing AI. People remove friction from their workflows. They want to just talk to the AI that knows the stuff."
Siri has repeatedly misinterpreted user intent and has fallen behind modern large language models, leaving the assistant feeling outdated. Apple announced a renewed focus on AI under the label Apple Intelligence in June 2024 but did not deliver a new in-house system. Internal conflict and staff departures followed, with Tim Cook calling for greater AI emphasis. Apple instead chose to license Google's Gemini and integrate it into Siri, making Siri effectively run on Google's foundational AI architecture. A prior opt-in integration with OpenAI served only as a stopgap. The Gemini deal aims to provide a more personalized, capable Siri later this year.
Read at Fast Company
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