fromMarTech
10 hours agoAI KPIs: Turning mentions Into strategy in the age of LLMs | MarTech
Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for answers. These systems don't return a page of links; they generate a synthesized response. Whether your brand is included, or ignored, in that answer increasingly determines your relevance in the buying journey. This changes the marketer's playbook. Visibility is no longer only about ranking on Google. It's about whether you're present in AI-generated responses, how you're framed,
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