"Apple will begin showing sponsored search results in Apple Maps, allowing businesses to pay for visibility in searches like 'restaurants near me.' This change aims to enhance revenue through advertising."
"The new 'Suggested Places' feature will recommend trending locations, with ads appearing at the top of the list. This service is limited to users in the U.S. and Canada."
"The introduction of ads in Apple Maps reflects a shift towards monetization, as Apple seeks to capitalize on its navigation app while maintaining a focus on user experience."
Apple Maps will start displaying sponsored search results and ads in a new feature called 'Suggested Places' later this summer. This service will be available only for businesses in the United States and Canada. Ads will appear as sponsored results when users search for locations, such as 'restaurants near me.' The changes are part of a broader initiative called 'Apple Business,' set to launch on April 14. Ads will be limited to iOS and iPadOS versions of Apple Maps, excluding Apple CarPlay.
Read at Car and Driver
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