"Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps. Ads on Maps will appear when users search in Maps, and can appear at the top of a user's search results based on relevance."
"Suggested Places sounds like a feature that will make it easier to find new places in Apple Maps. Apple, however, hasn't shared any additional information on the methodology behind the feature."
"While Apple appears to have implemented its ads relatively tastefully, it's undoubtedly going to make Apple Maps a less enjoyable platform."
Apple Maps will begin displaying ads this summer in the U.S. and Canada, allowing businesses to create ads that appear in search results and Suggested Places. Suggested Places will recommend trending locations based on user searches. Ads will be clearly marked for transparency. While the addition of ads may detract from the user experience, the Suggested Places feature could enhance the app's utility, especially for users in unfamiliar areas. The implementation of ads reflects a shift towards monetization in Apple Maps.
Read at 9to5Mac
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