"Apple is gearing up to introduce the change later this year, with an official announcement about it as soon as this month, sources tell Bloomberg."
"Under the arrangement, companies would bid for the opportunity to promote their businesses inside the app in conjunction with relevant word searches."
"Such a shift could represent a solid revenue driver for Apple. Google has included ads in its navigation app for years, and Bing Maps also offers a similar advertising capacity."
"It is unclear how integrating term-search ads would impact features users do love, like Apple's privacy protections and location history widget."
Apple Maps will soon incorporate advertisements, allowing businesses to bid for visibility in search results. This change is expected to be announced shortly, with ads potentially appearing by summer. The integration aims to generate revenue similar to Google Maps, which has long featured ads. Despite past user complaints about limited functionality, Apple Maps has improved with new features. The impact of ads on existing features, such as privacy protections, remains uncertain until further details are released.
Read at TechCrunch
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