"Apple's new advertising feature in Maps will allow businesses to purchase ad placements that appear at the top of search results and in a Suggested Places list, enhancing visibility for local businesses."
"The Suggested Places feature will provide recommendations based on trending locations nearby and users' recent searches, ensuring that ads are relevant to the user's context."
"Apple emphasizes that user location data and interactions with ads in Maps are not linked to Apple Accounts, maintaining user privacy by storing data on-device."
"The Business platform, launching on April 14th, will replace previous initiatives and allow businesses to manage their profiles, ad placements, and other operational aspects across Apple’s ecosystem."
Apple will introduce advertisements in its Maps app, allowing businesses to purchase ad placements in search results and a new Suggested Places feature. Ads will be clearly marked and will not be linked to user accounts, ensuring user data remains private and stored on-device. The new Business platform, launching on April 14th, will enable retailers and restaurants to manage their presence in Maps and other Apple apps, replacing previous initiatives. Ads will be displayed based on relevance to user searches.
Read at The Verge
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