Apple is making significant investments in India, planning to open four new retail stores in major cities. This marks a notable expansion strategy to leverage the growing smartphone market.
Deirdre O'Brien, Apple's senior vice president of Retail, expressed excitement about expanding retail presence in India, celebrating the creativity and passion of Indian customers and their opportunity to engage with Apple products.
The production of the iPhone 16 lineup in India indicates a strategic shift for Apple, as the company seeks to diversify its manufacturing base and reduce dependence on China.
J.P. Morgan analysts highlighted that Apple's ambition to increase Indian production is slower than projected, estimating only 10-15% of iPhones are made in India now, with a longer-term forecast of 20-25% by 2027.
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