"Apple is making a bigger push into video podcasts as the medium continues to shift beyond its audio-only roots. The company said in a statement on Monday that it plans to roll out a revamped video experience in Apple Podcasts this spring, allowing users to switch between listening to an episode and watching it within the app. It also plans to add features, including the ability to download episodes for offline viewing."
"While Apple helped popularize podcasting through iTunes and later the Apple Podcasts app, the medium has increasingly moved toward video, with creators filming shows for platforms like YouTube and Spotify - and audiences growing more accustomed to watching hosts in the studio. Monday's news signals that Apple is moving more aggressively into video as its rivals in the podcast space continue to invest heavily in the format."
Apple plans to roll out a revamped video experience in Apple Podcasts this spring that lets users switch seamlessly between listening to episodes and watching them within the app. The update will add features such as downloading episodes for offline viewing. Apple will enable podcasters using participating hosting providers to insert video ads, including host-read spots, into episodes distributed on Apple Podcasts. Initial hosting and ad platform partners include Acast, Amazon-owned ART19, Triton's Omny Studio, and SiriusXM. The new video streaming system will be available on iPhone, iPad, Apple Vision Pro, and the web. Apple aims to expand into video as the medium shifts beyond audio.
Read at Business Insider
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