I grew up with Scott Adams'work. My dad would read the "Dilbert" comic strips to me at night as bedtime stories. Later, I became a devout listener of the "Coffee with Scott Adams" podcast. One theme I heard over and over was that Scott was mesmerized by AI. He said repeatedly that he wanted to give back to the world by becoming AI after he died.
In podcasting, knowing how your audience stacks up against the competition has always been a bit of a guessing game. And BBC Studios, the content production arm of the British public broadcasting corporation, was tired of guessing. Around two years ago, BBC Studios started working with digital audio monetization and measurement platform Triton Digital, and benchmarking was at the top of its wish list. Triton made good on that request on Thursday with the addition of benchmarking features to its Podcast Metrics publisher analytics dashboard.
Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program.
Since Google launched Audio Overview, the first mass-market podcast generator that creates shows from documents and other inputs, just over a year ago, a wave of startups has rushed in, from ElevenLabs to Wondercraft. No studio, no humans at the microphone, not even a recording -- yet out comes a lively podcast, banter and all. Whether based on a legal document or a school handout, AI tools can deliver a state-of-the-art podcast at the click of a mouse.
Craig's leadership has been central to that journey, and he is the right person to help drive the group's next phase of global growth. His deep understanding of both the operational and commercial sides of podcasting, makes him the ideal person to take on this expanded role and this appointment marks an important step as we build the next phase of Audioboom's global growth.
