#podcast-monetization

#podcast-monetization

Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program.

Craig's leadership has been central to that journey, and he is the right person to help drive the group's next phase of global growth. His deep understanding of both the operational and commercial sides of podcasting, makes him the ideal person to take on this expanded role and this appointment marks an important step as we build the next phase of Audioboom's global growth.

The company credits "powerful new tools and high-profile partnerships."