Apple to Introduce Ads in Apple Maps as Part of Services Revenue Push
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Apple to Introduce Ads in Apple Maps as Part of Services Revenue Push
"Apple is planning to include ads in Apple Maps search results as soon as this summer, aiming to earn more money from its services division. Ads will be similar to those in Google Maps, allowing retailers to bid for ads associated with search categories."
"Revenue from ads could compensate for changes to the App Store that may limit earnings or the potential loss of search deals with Google due to regulatory issues."
"Apple plans to display ads in the iPhone app, Mac app, iPad app, and on the web, with the feature nearing completion after initial discussions last year."
"Apple has expanded its App Store ad slots, moving from a single ad to multiple ads in search results, with plans to roll this out in various markets."
Apple plans to integrate ads into Apple Maps search results, aiming to boost revenue from its services division. Ads will function similarly to those in Google Maps, allowing retailers to bid for visibility in search categories. The ads will be displayed across various platforms, including iPhone, Mac, iPad, and the web. This initiative follows Apple's expansion of ad slots in the App Store and a rebranding of its ad business to 'Apple Ads', reflecting a broader strategy to monetize its services amid regulatory challenges.
Read at MacRumors
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