"Apple is reportedly planning on inserting ads into the Maps app, with an announcement expected soon and ads appearing on iPhones this summer. This will likely work similarly to ads in Google Maps and Yelp, which lets retailers and brands bid for coverage with particular search queries."
"This potential ad revenue could seriously bolster Apple's services business, which currently generates $100 billion a year for the company. This division accounts for around 25 percent of annual revenue but faces challenges in both the short-term and long-term, as regulators around the world push for changes to App Store policies."
"The idea of introducing ads in the Maps app has been floating around since last year, with rumors going all the way back to 2022. The company already displays ads on the App Store and on the News app, so the jump to Maps isn't coming out of left field."
Apple is reportedly set to introduce advertisements in the Maps app, with an announcement expected soon and ads appearing on iPhones this summer. This ad model may resemble those in Google Maps and Yelp, allowing brands to bid for visibility based on search queries. The potential ad revenue could significantly enhance Apple's services division, which currently generates $100 billion annually. Despite facing regulatory challenges, the move aligns with Apple's existing ad strategies in the App Store and News app.
Read at Engadget
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