Apple faced significant challenges in China, where iPhone sales were termed 'lackluster' by analysts due to strong competition from local firms like Huawei and Xiaomi. Despite these challenges, CEO Tim Cook remained optimistic, noting some 'positive signs' amid the difficulties.
2024 has been a year of notable highs and lows for Apple as it expanded into mixed reality and AI while navigating shifting consumer preferences and market dynamics, according to Jacob Bourne, a tech analyst.
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