Apple's Glowtime event highlighted the iPhone 16's new AI features, which, while anticipated, didn't match the excitement of competitors' recent advancements in artificial intelligence.
Tim Cook and Apple executives approached the iPhone 16 launch with a laid-back attitude, focusing more on functionality than the flashy spectacle characteristic of recent tech unveilings.
The iPhone 16 includes features like Writing Tools and AI-generated emojis, but the overall presentation felt understated compared to the dynamic showcases from OpenAI and Google.
Even though the AI advancements weren't groundbreaking, Apple's established user base allows the company to prioritize improving daily life over making drastic changes.
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